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Personalization in Email

Posted by admin on November 19th, 2008

Email Marketing Minute – PersonalizationThe opt-in form is a critical component of your email marketing program’s success.  At SubscriberMail, we work closely with clients to ensure that the form they create does not gather to much information.  Doing so drives down the number of opt-in’s.  This Email Marketing Minute presents an easy-to-use formula to calculate whether or not your are asking for too much data.

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