Welcome to Digital Spin
Posted by Jordan Ayan on February 2nd, 2009
If you have followed this blog you have probably noticed like many things in the digital world, we have evolved. Email marketing, social media, word-of-mouth marketing, video blogging, podcasting and a myriad of other digital communication technologies are rapidly changing, merging, morphing and intersecting. To focus exclusively on email, and disregard all that is happening in the other spaces can create Digital Marketing Myopia (modernizing a great term coined by the great Theodore Levitt) and can cause a marketer to lose track of how these great options can work together.
So today we introduce Digital Spin, the SubscriberMail team’s perspective on the digital marketing space and related world. We hope that you enjoy it, and welcome your feedback and comments. This week, I will also be including insight from the outstanding TED conference in Long Beach. While the conference is not marketing focused (although Seth Godin is one of the speaker’s), it is sure to be filled with nuggets of digital gold from folks like Bill Gates, Tim Berners-Lee and many others (conference details are available on the program page).
