Leverage your existing relationships… with a personalized From and Reply-To
Posted by Nic Winters on February 23rd, 2009
If you regularly leverage the relationship between your sales and/or support reps in email communications to your clients, perhaps it is time to investigate personalizing your From and Reply-To values. This can make your messages have a more personal touch as they appear in the inbox of your recipient displaying that the email is from their rep, and when they reply to the email the response can be pointed directly to their contact at your company (not just a general mailbox – sales@company.com).
With an email service provider such as SubscriberMail, you can utilize the Dynamic Sender (a.k.a. “Personalized From”) capability – allowing you to set unique From and Reply-To values for each recipient’s message. So, from a single mailing one recipient might see the message arrived from Jane Deere with replies automatically being sent to a Jane.Deere@mydomain.com email address while another recipient would see it arrived from John Doe with replies set to go to John.Doe@mydomain.com. This feature pulls both the From and Reply-To values from data fields that you import along with your list of email addresses.
