Optimize Your Emails with Relevant Ad Banners
Posted by Nic Winters on March 16th, 2009
As Dave McCue wrote in his March 2nd Digital Spin post Could Your Emails Pay For Themselves? offering space in your email marketing campaigns to advertisers can greatly assist in your quest to turn a profit… but what steps can you take to be more enticing to advertisers?
The first of the four items Dave suggested when considering advertisements was to be selective, as your recipients will be more tolerant of items that are relevant to them. Keeping this in mind, you can charm prospective advertisers by showing them that you can assist in making their banners relevant.
Recently one of our clients has experienced success on this front by utilizing SubscriberMail’s Geo Segmentation feature to offer advertisers the ability to specify the area surrounding particular zip codes that they would like to reach. You can take this a step further by making advertisements dynamic, utilizing our Dynamic Content feature. This would allow you to create one email message that would then specify which advertisement to display for each recipient based upon data you have collected (recipients’ zip codes, job titles, industry, etc.).
Promoting space in your email marketing campaigns to potential advertisers can be a daunting task – improve the process by putting your recipient data to work for you… and your advertisers!
[...] If you come across opposition in sending out these emails that don’t immediately lead to profits, consider incorporating an ad banner in a side column of your email newsletter that promotes your products/services without overpowering your relevant messaging. Another option to consider is selling ad space within your newsletters to bring in additional revenue. See my blog post from earlier this year on this topic for ideas on how to optimize your emails with relevant ad banners. [...]