Safeguard Your Brand & Email Reputation with User Roles
Posted by Nic Winters on March 25th, 2009
You work hard and invest great amounts of money to establish your brand, thus your company likely wouldn’t send out a direct mail piece or push a TV ad without reviewing it. Why would you treat your email marketing differently? …especially when it can be forwarded and spread for further exposure quicker than other marketing mediums!
Thus, when teaming with an email service provider, make sure that you will have access to variable user allowance controls. These could be as simple as a few basic user types (those who can create content, manage lists, deploy messages, etc.), an advanced allowance system such as SubscriberMail’s soon to be released User Feature Access Management tool, or a channel marketing solution for large organizations sharing corporate approved content to multiple divisions.
With the many restrictions brought about by CAN-SPAM, your email reputation could easily be damaged by an eager salesman entering the email address of a prospect who has not formally opted-in or an under-informed employee who deploys messages to an incorrect email list. In these highly regulated times, it’s always best to take a “safety first” approach.
With our new User Feature Access Management tool, clients have the ability to create various user roles within their accounts, specifying exactly which features should be exposed for each user type.
With SubscriberMail’s patented channel email marketing solution, a client can create corporate-approved content and email templates for use by independent marketing divisions, ensuring that messaging is uniform across channels and maintaining your brand identity.
Incorporating these types of technologies into your email marketing plans assists you in reducing your risk and safeguarding your precious brand and email reputation.
…which brings to mind a question – what potentially damaging features do your users have access to today?
[...] experienced being bombarded by too many emails – sometimes too many just from one sender. In my last blog post on email marketing strategy, I described ways that you can safeguard your brand and email [...]