Brick and Mortar Email Opt-in
Posted by Drew Miller on April 21st, 2009
A few weeks ago I wrote about how Scott’s did a nice job with their email opt-in over the phone. If your business generates sales with a physical storefront, there are a number of ways to acquire addresses for your email marketing efforts.
This past weekend we visited an upscale grocery store – Hubbell & Hudson. This store specializes in fine foods offering hard-to-find produce, gourmet cheeses and wines from around the world among other things. They also have a quaint bistro serving up great food, and a Viking cooking school on the second level for the gourmet chef’s in the making.
However, even more impressive than their vast selection of items, was their marketing efforts. From product placement and signage, to the sounds, smells, and samples from their friendly staff, Hubbell & Hudson captures all 5 senses practically after entering the store.
Their email marketing opt-in method was no different. With a well-placed desktop computer that was located near the entrance and exit, they make joining their email list a breeze. Next to the computer was signage that not only explained how to opt-in, but more importantly, the benefits of their email program. With just a few clicks and keystrokes, I was signed up and ready to go.
So when thinking about all of the different ways to connect with customers to increase sales, creating an easy email opt-in process in your brick and mortar store should be a no-brainer.
