Comments on: Please Don’t Treat Me Like a Stranger http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/ Your source for email marketing best practices, digital marketing and social media strategy. Wed, 11 Nov 2009 18:51:55 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Dave McCue http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/comment-page-1/#comment-652 Dave McCue Thu, 02 Jul 2009 14:43:11 +0000 http://blog.subscribermail.com/?p=1496#comment-652 Exactly. One of the things I like about my job is the "both sides of the fence" perspective it provides with regards to email practices. On one hand, I can definitely appreciate the convenience and time-saving benefits of automated processes, but on the other, as a recipient I can usually spot such messages a mile away and usually don't pay them nearly as much mind as I would a more targeted message. I don't think automated messages have to be impersonal, it just takes a more strategic approach to ensure relevance. Exactly. One of the things I like about my job is the “both sides of the fence” perspective it provides with regards to email practices. On one hand, I can definitely appreciate the convenience and time-saving benefits of automated processes, but on the other, as a recipient I can usually spot such messages a mile away and usually don’t pay them nearly as much mind as I would a more targeted message. I don’t think automated messages have to be impersonal, it just takes a more strategic approach to ensure relevance.

]]> By: Scott Cohen http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/comment-page-1/#comment-648 Scott Cohen Wed, 01 Jul 2009 17:08:21 +0000 http://blog.subscribermail.com/?p=1496#comment-648 Dave, I receive messages of a similar style from the ESPs/Sales reps of said ESPs of which I had many conversations about our email marketing needs. I found it interesting that I would get messages like that in an automated trigger-based campaign from ESPs of that nature. It is easy to "set it and forget it" with automated campaigns. Never a wise thing to do. Dave,

I receive messages of a similar style from the ESPs/Sales reps of said ESPs of which I had many conversations about our email marketing needs. I found it interesting that I would get messages like that in an automated trigger-based campaign from ESPs of that nature.

It is easy to “set it and forget it” with automated campaigns. Never a wise thing to do.

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