Love 2 txt? this post is 4 u!
Posted by Rob Ropars on October 27th, 2010
Recently Pew Research published the results of a new study on adults and cell phone usage. It’s not surprising with the ubiquitous nature of mobile devices that texting is popular. In fact, according to Pew, adult texting has increased from 65% to 72% since the same time last year! It is comforting to note that people reported actually using their phone to send/receive calls an average of five times a day.
With an increasing number of people having the ability to send and receive text messages, it makes sense that there has also been a surge in mobile/SMS marketing efforts. Working in conjunction with other marketing efforts (telemarketing, direct mail, email marketing, social media etc.), mobile/SMS marketing can be an effective part of a full marketing campaign.
SMS marketing allows for an additional interactive component to your marketing campaigns. The Pew research shows that adults have their mobile phones with them almost all the time, so the speed at which a subscriber can receive and read your message is one of its greatest advantages.
However, be aware of the frequency with which you send SMS messages. Adults are already feeling like their phone has become too much like their email inbox. As with email spam, mobile spam is on the rise and 57% of adults with phones reported receiving “unwanted” or “spam” text messages.
You can easily add SMS to your marketing campaigns and start reaching subscribers on a new level. Work with your marketing team or contact SubscriberMail to ensure that your SMS approach is permission-based, strategic and reviewed regularly. Test, analyze, review, and revise!
