Incorporating PURLs in Your Email Marketing
Posted by Nic Winters on January 16th, 2012
If you have taken the step of including personalization in your email campaigns (even if this is limited to including the recipient’s first name, their sales rep, etc.), your goal was likely to make your emails take on a more personal tone. An additional step that may be the right fit for your email marketing strategy is personalizing the landing pages you link to within your emails.
These personalized pages could be limited to a handful of different versions of your landing page that include slightly different offers or a page that utilizes merge tokens to pull the recipient’s email address or other information into form fields.
When you go to incorporate these personalized URLs (PURLs) into your emails, you can achieve this goal using the same approach used to insert recipient first names and/or other data fields into your emails. With the personalization tokens provided within your SubscriberMail account for each data field you can personalize the URL for a hyperlink as well (inserting the token at the point within the URL where differentiation occurs to make the content of a particular data field related to the PURL pull into the link).
Contact the SubscriberMail Client Support team at support@subscribermail.com for more information regarding how you can incorporate PURLs in your email messages.
