<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Digital Spin by SubscriberMail &#187; Bill Leming</title>
	<atom:link href="http://blog.subscribermail.com/author/bill/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
	<lastBuildDate>Thu, 19 Nov 2009 14:08:09 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Proving You&#8217;re Wonderful!</title>
		<link>http://blog.subscribermail.com/2009/09/14/proving-youre-wonderful/</link>
		<comments>http://blog.subscribermail.com/2009/09/14/proving-youre-wonderful/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:38:33 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email results tracking]]></category>
		<category><![CDATA[Email statistics]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1852</guid>
		<description><![CDATA[A question came up last week regarding how to best measure the impact of a specific commercial email we recently deployed for a client and which, on the surface, appears to have produced nearly unbelievable positive results.  While this endeavor is far more preferable than proving that you’re not guilty of lying, cheating or stealing, [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/14/proving-youre-wonderful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Trade-In Programs</title>
		<link>http://blog.subscribermail.com/2009/08/10/email-trade-in-programs/</link>
		<comments>http://blog.subscribermail.com/2009/08/10/email-trade-in-programs/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 15:57:34 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Trade-In's]]></category>
		<category><![CDATA[Email trends]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1671</guid>
		<description><![CDATA[Regardless of your political inclination there is little doubt that the CARS program (or Car Allowance Rebate System) has been successful in its effort to increase new car sales.  (Six months ago I would have bet heavily against the odds that 250,000 new cars would be sold in the US in July or that Ford [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/10/email-trade-in-programs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting The Most From Re-Touch Efforts</title>
		<link>http://blog.subscribermail.com/2009/07/15/getting-the-most-from-re-touch-efforts/</link>
		<comments>http://blog.subscribermail.com/2009/07/15/getting-the-most-from-re-touch-efforts/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 14:31:26 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email re-send]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1566</guid>
		<description><![CDATA[Several months ago I wrote a post about Re-Touch Efforts and Seeing Positive Results.  In it I noted some unexpected success with re-mailing the exact same offer to individuals who neither opened nor clicked the original email they received three to four days earlier.  What was surprising to me at the time was the fact [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/07/15/getting-the-most-from-re-touch-efforts/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email Marketing Management Within Large Companies Or Cat Herding</title>
		<link>http://blog.subscribermail.com/2009/06/22/email-marketing-management-within-large-companies-or-cat-herding/</link>
		<comments>http://blog.subscribermail.com/2009/06/22/email-marketing-management-within-large-companies-or-cat-herding/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 15:47:22 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email marketing mangement]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1415</guid>
		<description><![CDATA[When I think of “large companies” what comes to mind are multi-layered enterprises that typically consist of various organizational divisions each of which has its own set of management objectives, strategies and tactics.  To the extent that each division has a specific need and a desire to promote its products and services via email with [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/06/22/email-marketing-management-within-large-companies-or-cat-herding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Permission By Any Other Name is Not Permission</title>
		<link>http://blog.subscribermail.com/2009/05/20/permission-by-any-other-name-is-not-permission/</link>
		<comments>http://blog.subscribermail.com/2009/05/20/permission-by-any-other-name-is-not-permission/#comments</comments>
		<pubDate>Wed, 20 May 2009 16:13:18 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[email list building]]></category>
		<category><![CDATA[Email opt-in]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1285</guid>
		<description><![CDATA[More than once this month we’ve been asked to weigh in on the risk-reward ratio involved in emailing what is best described as a list that “hasn’t exactly” given their expressed permission to receive promotional emails.
In some instances the list consists of individuals who contacted our clients in the past requesting more information about their [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/05/20/permission-by-any-other-name-is-not-permission/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Balancing Act: Efficiency and Revenue</title>
		<link>http://blog.subscribermail.com/2009/04/23/balancing-act-efficiency-and-revenue/</link>
		<comments>http://blog.subscribermail.com/2009/04/23/balancing-act-efficiency-and-revenue/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 15:48:13 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email revenues]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1137</guid>
		<description><![CDATA[From any number of articles I’ve read and from numerous conversations with colleagues, it seems a generally accepted fact that total email spend in 2009 will outpace that of 2008 by anywhere from 15% to 20%.  Obviously, like most generalities, much will depend on the specifics like to whom you’re talking, the industry in which [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/04/23/balancing-act-efficiency-and-revenue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retouch Efforts See Positive Results</title>
		<link>http://blog.subscribermail.com/2009/04/13/retouch-efforts-see-positive-results/</link>
		<comments>http://blog.subscribermail.com/2009/04/13/retouch-efforts-see-positive-results/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 17:23:05 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email testing]]></category>
		<category><![CDATA[Relevant email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1066</guid>
		<description><![CDATA[Several weeks ago I wrote about specific retouch strategies and their potential effectiveness in driving revenues.  Since that time we’ve had a real-world opportunity to test retouch efforts to recipients who neither opened nor clicked on the initial promotional offer.    While the objective of the initial effort was to capture more [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/04/13/retouch-efforts-see-positive-results/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emerging From a Cold Email Winter</title>
		<link>http://blog.subscribermail.com/2009/03/30/emerging-from-a-cold-email-winter/</link>
		<comments>http://blog.subscribermail.com/2009/03/30/emerging-from-a-cold-email-winter/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 15:03:31 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Technology Events]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Relevant email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=939</guid>
		<description><![CDATA[Despite significant layoffs, budget cuts, hiring freezes, bonus cuts and all sorts of creative cost-containment measures, more and more clients from many diverse sectors are continuing to experience disappointing earnings.  That, in turn, has unfortunately added fuel to even more layoffs; more pay cuts, more unpaid furloughs and fewer perks, not to mention the [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/03/30/emerging-from-a-cold-email-winter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retouch Revisited</title>
		<link>http://blog.subscribermail.com/2009/03/11/retouch-revisited/</link>
		<comments>http://blog.subscribermail.com/2009/03/11/retouch-revisited/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 16:28:58 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[email strategy]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=742</guid>
		<description><![CDATA[As times become more difficult for many businesses, we see more and more pressure on Marketing to maximize both revenues and efficiency.  The days of Senior Management adhering to a “belief” that a particular marketing tactic was efficiently generating sales without “proof of life” are long gone.  And while Email Marketing typically falls [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/03/11/retouch-revisited/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
