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	<title>Digital Spin by SubscriberMail &#187; Dave McCue</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Email as a Data Source &#8211; Part 1</title>
		<link>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/</link>
		<comments>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:34:41 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Campaign Measurements]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2127</guid>
		<description><![CDATA[Evidence is the difference between theory and fact, and—as it relates to email—between saying email marketing is valuable and proving it. Any organization using email marketing is going to want to see evidence that results are being produced, and if you are the individual in charge of producing those results, your best friend in such [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Avoid the Subject Line Rut</title>
		<link>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/</link>
		<comments>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:23:18 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Relevant email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2095</guid>
		<description><![CDATA[As email recipients quickly scan their inboxes, seeing the right offer or incentive can lead them to pause just long enough to give your message a chance at being successful. It may seem strange to think about, but that split-second pause is a tremendous victory for your campaign.
The content most likely to catch recipients&#8217; interests [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Marketing Minute: Subject Line Special Characters</title>
		<link>http://blog.subscribermail.com/2009/10/15/email-marketing-minute-subject-line-special-characters/</link>
		<comments>http://blog.subscribermail.com/2009/10/15/email-marketing-minute-subject-line-special-characters/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 15:18:02 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Special Characters]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2062</guid>
		<description><![CDATA[Find out the correct way to utilize special characters in your email subject lines in the latest edition of the Email Marketing Minute!

 Tweet This Post]]></description>
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		<slash:comments>3</slash:comments>
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		<title>When Email Communication Moves Out of the Box</title>
		<link>http://blog.subscribermail.com/2009/10/13/when-email-communication-moves-out-of-the-box/</link>
		<comments>http://blog.subscribermail.com/2009/10/13/when-email-communication-moves-out-of-the-box/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:26:31 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Trends]]></category>
		<category><![CDATA[Email and Social Media]]></category>
		<category><![CDATA[Email communication]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2053</guid>
		<description><![CDATA[Does your email marketing program operate inside a vacuum? Sure, you might give recipients the option to reply directly to your messages or provide a reason when they choose to unsubscribe, but more and more online communication is taking place outside of standard email. Are you turning a deaf ear?
While email remains an immensely popular [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Do These Spam Emails Look Familiar?</title>
		<link>http://blog.subscribermail.com/2009/09/30/do-these-spam-emails-look-familiar/</link>
		<comments>http://blog.subscribermail.com/2009/09/30/do-these-spam-emails-look-familiar/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 15:13:24 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Reputation]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1960</guid>
		<description><![CDATA[If you take pride in your email marketing, you wouldn&#8217;t think your messages would contain elements found in some of the most Spam-tastic emails out there, right? Well, you might be surprised. To illustrate, I&#8217;ll be using a collection of the SPAM-iest emails I&#8217;ve received lately. If these characteristics sound familiar, it&#8217;d be a good [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Marketing Minute: Animating Your Email</title>
		<link>http://blog.subscribermail.com/2009/09/24/email-marketing-minute-animating-your-email/</link>
		<comments>http://blog.subscribermail.com/2009/09/24/email-marketing-minute-animating-your-email/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 13:59:53 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email Annimation]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1940</guid>
		<description><![CDATA[Animation can make your message stand out from the email crowd. But without knowing how to use animation you can easily overwhelm your readers. Find out the do&#8217;s and dont&#8217;s of effective email animation in an all new Email Marketing Minute!

 Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Keep Your Email Messages in the Strike Zone</title>
		<link>http://blog.subscribermail.com/2009/09/23/keep-your-email-messages-in-the-strike-zone/</link>
		<comments>http://blog.subscribermail.com/2009/09/23/keep-your-email-messages-in-the-strike-zone/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 15:06:13 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective email content]]></category>
		<category><![CDATA[email relevancy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1925</guid>
		<description><![CDATA[There was a time when I was, indisputably, the most feared pitcher in my small town Little League—for all the wrong reasons. Let&#8217;s just say that if you were within three feet of home plate, you had best be wearing a helmet, or you might soon be wearing a fastball. It got to the point [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Learn to Love Your &#8220;From&#8221;</title>
		<link>http://blog.subscribermail.com/2009/09/16/learn-to-love-your-from/</link>
		<comments>http://blog.subscribermail.com/2009/09/16/learn-to-love-your-from/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:12:41 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[From email address]]></category>
		<category><![CDATA[Safe sender]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1874</guid>
		<description><![CDATA[There are those who fear change, and others who can&#8217;t live without it (I know people who sport a different hairstyle—or hair color—just about every time I see them). Email marketers often fall into the same categories, with some being reluctant to divert from their &#8220;tried and true&#8221; formula, and others constantly switching things up [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/16/learn-to-love-your-from/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Email Review &#8211; Pet Stores</title>
		<link>http://blog.subscribermail.com/2009/09/11/review-email-marketing-pet-stores/</link>
		<comments>http://blog.subscribermail.com/2009/09/11/review-email-marketing-pet-stores/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 16:17:23 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email marketing review]]></category>
		<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[opt-in email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1847</guid>
		<description><![CDATA[Watch a new Email Marketing Minute and find out how national pet store chains do in an email review.

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/11/review-email-marketing-pet-stores/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>MySpace Misses the Mark</title>
		<link>http://blog.subscribermail.com/2009/09/03/review-email-marketing-myspace/</link>
		<comments>http://blog.subscribermail.com/2009/09/03/review-email-marketing-myspace/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 15:48:12 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[email marketing industry news]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Marketing Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1805</guid>
		<description><![CDATA[Imagine this scenario: you&#8217;re shopping at your favorite grocery store, the same store you&#8217;ve been frequenting for years, when another shopper introduces herself as an employee of a different grocery store and tries to convince you to start shopping at her store. For her to have any success converting you, this would require one knockout [...]]]></description>
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		<slash:comments>0</slash:comments>
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