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	<title>Digital Spin by SubscriberMail &#187; Drew Miller</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Segmentation For the Rest of Us</title>
		<link>http://blog.subscribermail.com/2009/10/08/email-marketing-campaigns-segmentation/</link>
		<comments>http://blog.subscribermail.com/2009/10/08/email-marketing-campaigns-segmentation/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:21:37 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[opt-in email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2030</guid>
		<description><![CDATA[Nobody can argue the value of segmentation in email marketing campaigns. For those marketers that are blessed with rich customer data and the wealth of segmentation opportunities it provides, the real issue is choosing what to segment (lucky them). But for those whose data is thinner than a deli slice of black forest ham, the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Email Marketing Minute: Email Marketing for a Cause</title>
		<link>http://blog.subscribermail.com/2009/10/01/email-marketing-minute-email-marketing-for-a-cause/</link>
		<comments>http://blog.subscribermail.com/2009/10/01/email-marketing-minute-email-marketing-for-a-cause/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 14:23:58 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1990</guid>
		<description><![CDATA[Have a cause that you want to promote in your Email Marketing campaigns? Learn the best practices for doing so in the latest Email Marketing Minute!

 Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>4 Quick Ways to Improve Your B2B Email Newsletter</title>
		<link>http://blog.subscribermail.com/2009/09/25/4-quick-ways-to-improve-your-b2b-email-newsletter/</link>
		<comments>http://blog.subscribermail.com/2009/09/25/4-quick-ways-to-improve-your-b2b-email-newsletter/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:03:26 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[B2B Email Marketing]]></category>
		<category><![CDATA[b2b newsletters - best practices]]></category>
		<category><![CDATA[email newsletter]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1929</guid>
		<description><![CDATA[If you’ve read The Email Newsletter 3-Course Meal, you understand the importance of grabbing readers attention from the appetizer (your email) all the way to dessert (purchase or other desired action). This is an especially important concept when it comes to B2B Email Marketing. There are several ways to improve your Newsletter if you are [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Hand Written Email Optin</title>
		<link>http://blog.subscribermail.com/2009/09/17/email-marketing-minute-hand-written-email-optin/</link>
		<comments>http://blog.subscribermail.com/2009/09/17/email-marketing-minute-hand-written-email-optin/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 19:09:28 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Opt-in Strategy]]></category>
		<category><![CDATA[Email video]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1898</guid>
		<description><![CDATA[
There are many ways to obtain customer permission for your opt in email marketing program. In this edition of the Email Marketing Minute, we will examine hand-written email opt in forms.


 Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Creative Minds Emerge at Interactive Strategies &#8216;09 in Houston</title>
		<link>http://blog.subscribermail.com/2009/09/10/creative-minds-emerge-at-interactive-strategies-09-in-houston/</link>
		<comments>http://blog.subscribermail.com/2009/09/10/creative-minds-emerge-at-interactive-strategies-09-in-houston/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 18:35:12 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[email marketing creative]]></category>
		<category><![CDATA[interactive strategies]]></category>
		<category><![CDATA[IS09]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1837</guid>
		<description><![CDATA[Yesterday I had the privilege of attending and speaking at Interactive Strategies &#8216;09 in my hometown of Houston, TX. Much like the diversity of our city, the crowd at IS09 was an energetic melting pot of creative gurus from the b2b and b2c space, agencies and entrepreneurs alike. The result was an insightful conference filled [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/10/creative-minds-emerge-at-interactive-strategies-09-in-houston/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>Email Marketing Minute: Email Review &#8211; Newegg.com</title>
		<link>http://blog.subscribermail.com/2009/08/31/review-email-marketing-newegg/</link>
		<comments>http://blog.subscribermail.com/2009/08/31/review-email-marketing-newegg/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 14:15:52 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email marketing review]]></category>
		<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Whitelisting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1801</guid>
		<description><![CDATA[Does Newegg.com stay together in a dedicated campaign to whitelisting? Find out in this latest installment of the Email Marketing Minute.

 Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Preview Pane from your Customers&#8217; POV</title>
		<link>http://blog.subscribermail.com/2009/08/27/the-preview-pane-from-your-customers-pov/</link>
		<comments>http://blog.subscribermail.com/2009/08/27/the-preview-pane-from-your-customers-pov/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:27:54 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email marketing program]]></category>
		<category><![CDATA[email preview pane]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1773</guid>
		<description><![CDATA[The importance of optimizing your email marketing messages for preview pane viewing cannot be understated. Once you’ve gotten someone to click on your message with a winning subject line, the next step would be to make sure that you capture their attention in the preview pane viewing area.
It’s important to keep in mind the varying [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/27/the-preview-pane-from-your-customers-pov/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Email Review &#8211; DSW</title>
		<link>http://blog.subscribermail.com/2009/08/13/review-email-marketing-dsw/</link>
		<comments>http://blog.subscribermail.com/2009/08/13/review-email-marketing-dsw/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:07:48 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email personalization]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1703</guid>
		<description><![CDATA[When it comes to Email Marketing and shoes, does DSW have the right fit? See if their email opt-in process and campaigns shine in the latest Email Marketing Minute.

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/13/review-email-marketing-dsw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 Ways to Avoid Landing Page Letdown</title>
		<link>http://blog.subscribermail.com/2009/08/05/3-ways-to-avoid-landing-page-letdown/</link>
		<comments>http://blog.subscribermail.com/2009/08/05/3-ways-to-avoid-landing-page-letdown/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 15:22:33 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1663</guid>
		<description><![CDATA[While scanning through my daily emails a few weeks ago, I came across an enticing offer from Hotwire.com: “For you: $15.95 car rental in Chicago found by Hotwire”. Being a frequent business traveler to the Windy City, this deal seemed like a no-brainer, but in the back of my mind I was thinking: “Too good [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/05/3-ways-to-avoid-landing-page-letdown/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Email Review &#8211; The Container Store (Part II)</title>
		<link>http://blog.subscribermail.com/2009/07/23/review-email-marketing-the-container-store/</link>
		<comments>http://blog.subscribermail.com/2009/07/23/review-email-marketing-the-container-store/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 16:16:09 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email maketing video]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1625</guid>
		<description><![CDATA[Last time we reviewed The Container Store, their Father&#8217;s Day email went up in smoke. Are there any irons left in the fire for their latest campaign? Find out in this special Part II follow-up.
Haven&#8217;t Seen Part I Yet? CLICK HERE

 Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
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