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	<title>Digital Spin by SubscriberMail &#187; George Palatine</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Are you asking for too much?</title>
		<link>http://blog.subscribermail.com/2009/07/13/are-you-asking-for-too-much/</link>
		<comments>http://blog.subscribermail.com/2009/07/13/are-you-asking-for-too-much/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 17:14:54 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email List Management]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email opt-in]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1549</guid>
		<description><![CDATA[When is the last time you reviewed your email opt-in form(s)?  Are you still asking visitors for their birth date even though your birthday promotion was canceled months ago?
It is a good idea to periodically review/update your company’s opt-in strategy to align with current business objectives.  Marketers love having access to gobs of [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Email Marketing Minute: Email Review &#8211; Home Depot Garden Club</title>
		<link>http://blog.subscribermail.com/2009/07/09/review-email-marketing-home-depot-garden-club/</link>
		<comments>http://blog.subscribermail.com/2009/07/09/review-email-marketing-home-depot-garden-club/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 17:11:28 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Marketing Video]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1540</guid>
		<description><![CDATA[Coupons can be an effective way to entice email subscribers when done correctly. Watch the latest Email Marketing Minute for tips on sending out a successful email coupon mailer!

 Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Part Two: Scott&#8217;s Insider Emails</title>
		<link>http://blog.subscribermail.com/2009/06/24/review-email-marketing-scotts/</link>
		<comments>http://blog.subscribermail.com/2009/06/24/review-email-marketing-scotts/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 14:06:48 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[Email marketing review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1443</guid>
		<description><![CDATA[I wrote a blog post a few weeks back regarding the scottsinsider promotional program.  In this post—titled “You Had Me At Welcome”—I described how, after signing up for this program, I never heard from Scotts again.
Since that post I have now received 2 emails from Scotts regarding the scottsinsider promotion.  One was a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Marketing Minute: Go Daddy Email Review</title>
		<link>http://blog.subscribermail.com/2009/06/15/review-email-marketing-go-daddy/</link>
		<comments>http://blog.subscribermail.com/2009/06/15/review-email-marketing-go-daddy/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 18:37:36 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email review]]></category>
		<category><![CDATA[Email video]]></category>
		<category><![CDATA[Trigger Emails]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1423</guid>
		<description><![CDATA[How does Go Daddy fare in an email review? Find out in an all new Email Marketing Minute!

 Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Had Me At &#8216;Welcome&#8217;&#8230;</title>
		<link>http://blog.subscribermail.com/2009/06/05/review-email-marketing-scotts-2/</link>
		<comments>http://blog.subscribermail.com/2009/06/05/review-email-marketing-scotts-2/#comments</comments>
		<pubDate>Fri, 05 Jun 2009 14:09:57 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email welcome messages]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1365</guid>
		<description><![CDATA[I have been receiving the Scotts enewsletter (monthly) for several years now.  I enjoy the lawn and garden tips (especially when they make my yard look better than my neighbor’s) and frequently use the coupons to purchase their products.  I also think they do a nice job in regionalizing /personalizing the newsletter content [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Marketing Minute: Geographic Segmentation</title>
		<link>http://blog.subscribermail.com/2009/05/28/email-marketing-minute-geographic-segmentation/</link>
		<comments>http://blog.subscribermail.com/2009/05/28/email-marketing-minute-geographic-segmentation/#comments</comments>
		<pubDate>Thu, 28 May 2009 14:16:00 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Geographic Segmentation]]></category>
		<category><![CDATA[Targeted email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1325</guid>
		<description><![CDATA[Find out how geo segmentation can help focus your message and increase the relevancy to your recipient&#8217;s based on their location in this all new Email Marketing Minute.

Download the whitepaper on Geographic Segmentation
 Tweet This Post]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>Email Recycling Program</title>
		<link>http://blog.subscribermail.com/2009/05/26/email-recycling-program/</link>
		<comments>http://blog.subscribermail.com/2009/05/26/email-recycling-program/#comments</comments>
		<pubDate>Tue, 26 May 2009 15:43:26 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[email promotions]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1292</guid>
		<description><![CDATA[Does your company have an online promotion or email campaign that outperformed all the rest?  Why not recycle it and see if you can recapture some of that success.
If you sell a durable hard good (products lasting several years) or a service that has a long repeat/renewal cycle (interior design or teeth whitening) you [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Pre-Header/Snippet Text</title>
		<link>http://blog.subscribermail.com/2009/05/07/email-marketing-minute-pre-header-snippet-text/</link>
		<comments>http://blog.subscribermail.com/2009/05/07/email-marketing-minute-pre-header-snippet-text/#comments</comments>
		<pubDate>Thu, 07 May 2009 16:36:16 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Snippet Text]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1224</guid>
		<description><![CDATA[Are you making your pre-header/snippet text work to your advantage?  With a little testing, this space can become valuable real estate.  Find out how in the latest Email Marketing Minute!

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/05/07/email-marketing-minute-pre-header-snippet-text/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Cultivating your email drip campaign</title>
		<link>http://blog.subscribermail.com/2009/05/05/cultivating-your-email-drip-campaign/</link>
		<comments>http://blog.subscribermail.com/2009/05/05/cultivating-your-email-drip-campaign/#comments</comments>
		<pubDate>Tue, 05 May 2009 14:54:54 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective email content]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[Triggered Events]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1189</guid>
		<description><![CDATA[With spring in the air now, many people will begin their yearly routine of yard work and gardening.  Just as it takes a proper (and variable) combination of elements to germinate a seed, your email marketing also requires the right mixture for success.  I am referring to a strategy known as a drip [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/05/05/cultivating-your-email-drip-campaign/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>A clean list may require a little dirty work.</title>
		<link>http://blog.subscribermail.com/2009/04/29/a-clean-list-may-require-a-little-dirty-work/</link>
		<comments>http://blog.subscribermail.com/2009/04/29/a-clean-list-may-require-a-little-dirty-work/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 17:07:15 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email List Management]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1153</guid>
		<description><![CDATA[Communicating with your customers via email marketing is one of the most cost effective marketing channels a company can utilize.  Unfortunately, bad email addresses that result in a hard bounce are a way of life for email marketers.  I mentioned a few weeks ago about how you can use 3rd party services to [...]]]></description>
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		<slash:comments>1</slash:comments>
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