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	<title>Digital Spin by SubscriberMail &#187; Mike Ferguson</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>The Three R&#8217;s of 2009: Retail, Recession, and . . .</title>
		<link>http://blog.subscribermail.com/2009/06/25/the-three-rs-of-2009-retail-recession-and/</link>
		<comments>http://blog.subscribermail.com/2009/06/25/the-three-rs-of-2009-retail-recession-and/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:22:25 +0000</pubDate>
		<dc:creator>Mike Ferguson</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[IRCE]]></category>
		<category><![CDATA[retail email]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1474</guid>
		<description><![CDATA[Ok, I had to keep the word relevance out of the title of this post, as I didn&#8217;t want to stereotype myself and be YAEMOAS (yet another email marketer on a soapbox). However, after having recently returned from Boston and spending a few days 100% immersed in the world of retailers at the Internet Retailer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Alleged Nigerian National Invades Social Media</title>
		<link>http://blog.subscribermail.com/2009/04/09/alleged-nigerian-national-invades-social-media/</link>
		<comments>http://blog.subscribermail.com/2009/04/09/alleged-nigerian-national-invades-social-media/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 16:13:23 +0000</pubDate>
		<dc:creator>Mike Ferguson</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Email data security]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1031</guid>
		<description><![CDATA[Note to email spammers: You&#8217;re so 2008.
An interesting post on Security Expert Bruce Schneier&#8217;s blog.  Long story short when there&#8217;s a will, there&#8217;s a way and social media has proven no exception.
We&#8217;ve already seen exploits on twitter via tweet tornado.  Now, Schneier helps us understand some of the simple ways some of us or our [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Insider Summit &#8211; Day 2: Email as a Social Media Tool</title>
		<link>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-2-email-as-a-social-media-tool/</link>
		<comments>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-2-email-as-a-social-media-tool/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 00:11:53 +0000</pubDate>
		<dc:creator>Mike Ferguson</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[Email Insider Summit '08]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://emailblog.subscribermail.com/?p=207</guid>
		<description><![CDATA[At the Email Insider Summit today, the day was yet again filled with open, honest, dialogue that spawned or reiterated many insightful observations about where we are and where we&#8217;re going in the digital marketing space.
One of my favorite talks today was titled &#8220;Email as a Social Media Tool&#8221; as it really framed the conversation [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Insider Summit &#8211; Day 1: Effective Use of Email in the Obama Campaign</title>
		<link>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-1-effective-use-of-email-in-the-obama-campaign-2/</link>
		<comments>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-1-effective-use-of-email-in-the-obama-campaign-2/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 19:34:54 +0000</pubDate>
		<dc:creator>Mike Ferguson</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email Insider Summit '08]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://emailblog.pubstaging.subscribermail.com/?p=201</guid>
		<description><![CDATA[The first morning session was with Stephen Geer, the Director of Email and Online Fundraising for Obama.
Here are a few of the interesting takeaways without an attempt to transcribe his entire speech.
1) Respect, Empower, Include
This was the mantra of their field staff, and ultimately one of the largest factors in the success of the campaign. [...]]]></description>
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