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	<title>Digital Spin by SubscriberMail &#187; Rob Ropars</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Wine.com’s email a heady mix of best practices with a hint of excellence and oak</title>
		<link>http://blog.subscribermail.com/2009/11/12/wine-com%e2%80%99s-email-a-heady-mix-of-best-practices-with-a-hint-of-excellence-and-oak/</link>
		<comments>http://blog.subscribermail.com/2009/11/12/wine-com%e2%80%99s-email-a-heady-mix-of-best-practices-with-a-hint-of-excellence-and-oak/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 17:42:36 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email alt tags]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2094</guid>
		<description><![CDATA[I recently received an email from wine.com, and it was one of the best email marketing emails I’ve seen in some time.  They managed to incorporate the vast majority of email marketing best practices, had a simple clean layout and detailed information about their products/offer.
The “from name” clearly identified the sender (“Wine.com”-though they seem to [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/11/12/wine-com%e2%80%99s-email-a-heady-mix-of-best-practices-with-a-hint-of-excellence-and-oak/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>National Wildlife Federation’s message may end up on the endangered list!</title>
		<link>http://blog.subscribermail.com/2009/10/19/national-wildlife-federation%e2%80%99s-message-may-end-up-on-the-endangered-list/</link>
		<comments>http://blog.subscribermail.com/2009/10/19/national-wildlife-federation%e2%80%99s-message-may-end-up-on-the-endangered-list/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:24:22 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email alt tags]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2080</guid>
		<description><![CDATA[I received a great email from the National Wildlife Federation looking to arrange a symbolic “adoption” of endangered animals by buying a collection of stuffed animals as gifts for kids.  At the same time you’re making a donation to a very worthy charity.
With a clear “From Name” (“National Wildlife Federation”) and an intriguing subject line [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/10/19/national-wildlife-federation%e2%80%99s-message-may-end-up-on-the-endangered-list/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Big trouble in little Cheesecake Factory?</title>
		<link>http://blog.subscribermail.com/2009/10/07/big-trouble-in-little-cheesecake-factory/</link>
		<comments>http://blog.subscribermail.com/2009/10/07/big-trouble-in-little-cheesecake-factory/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:38:53 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email From Address]]></category>
		<category><![CDATA[Email review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2022</guid>
		<description><![CDATA[I recently received an email from the The Cheesecake Factory. The “From Name” seemed to be more appropriate for a welcome message, “Cheesecake Factory Greetings”.  It was confusing in particular because Gmail truncated it so I only saw “Cheesecake Factory Greet.” As I’ve been on their list for some time, the “Greetings” comment made [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/10/07/big-trouble-in-little-cheesecake-factory/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Did LasikPlus’s latest email stand out from the crowd like the big “E” on an eye chart or did it lead to a severe case of eye strain?</title>
		<link>http://blog.subscribermail.com/2009/09/08/review-email-marketing-lasikplus/</link>
		<comments>http://blog.subscribermail.com/2009/09/08/review-email-marketing-lasikplus/#comments</comments>
		<pubDate>Tue, 08 Sep 2009 16:31:33 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email Images Off]]></category>
		<category><![CDATA[Email marketing review]]></category>
		<category><![CDATA[Successful email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1828</guid>
		<description><![CDATA[In a recent email, LasikPlus let me know about a new limited-time offer.  I couldn’t wait to look at it with both eyes and see if it made me finally take the plunge and go under the knife..err laser.  The “From Name” clearly identified the sender (“LasikPlus”) and the subject line was right [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is the latest email from Michaels ready to hang on the wall ?</title>
		<link>http://blog.subscribermail.com/2009/08/24/review-email-marketing-michaels/</link>
		<comments>http://blog.subscribermail.com/2009/08/24/review-email-marketing-michaels/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 14:48:33 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[email marketing design]]></category>
		<category><![CDATA[email marketing optimization]]></category>
		<category><![CDATA[opt-in email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1744</guid>
		<description><![CDATA[I just received the latest email from Michaels and wondered how a company focused in part on artwork/framing would approach email marketing campaigns.  Would they ensure optimization of the preview “frame” and layout the information, have a “level” use of text and images, easy to use call-to-action links, and be a masterpiece to hang it [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Famous Dave’s whets my appetite but I’m still so hungry…</title>
		<link>http://blog.subscribermail.com/2009/08/11/famous-dave%e2%80%99s-whets-my-appetite-but-i%e2%80%99m-still-so-hungry%e2%80%a6/</link>
		<comments>http://blog.subscribermail.com/2009/08/11/famous-dave%e2%80%99s-whets-my-appetite-but-i%e2%80%99m-still-so-hungry%e2%80%a6/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 14:52:53 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email coupon offers]]></category>
		<category><![CDATA[Email errors]]></category>
		<category><![CDATA[email rendering]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1677</guid>
		<description><![CDATA[A few days ago (8/7) I received an email from Famous Dave’s, a favorite local BBQ restaurant, and I was looking forward to a coupon for my next visit.  The subject line appeared to have some problems and I opened the email knowing there might be an issue.  Thus began a journey that would last [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/11/famous-dave%e2%80%99s-whets-my-appetite-but-i%e2%80%99m-still-so-hungry%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Changing our Email Lexicon:  An open by any other name</title>
		<link>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/</link>
		<comments>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 16:48:58 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Statistics]]></category>
		<category><![CDATA[Email marketing management]]></category>
		<category><![CDATA[Email marketing terminology]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1468</guid>
		<description><![CDATA[In 1594, Shakespeare wrote:  “What&#8217;s in a name? That which we call a rose by any other name would smell as sweet…”.  Although some words may be better than others to convey the meaning of a marketing term, resistance to change can keep lesser-qualified words in place.  Take for example the word “open.”
It would seem [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Uh O Canada:  5 ways a new anti-spam law may be different than CAN-SPAM</title>
		<link>http://blog.subscribermail.com/2009/06/01/uh-o-canada-5-ways-a-new-anti-spam-law-may-be-different-than-can-spam/</link>
		<comments>http://blog.subscribermail.com/2009/06/01/uh-o-canada-5-ways-a-new-anti-spam-law-may-be-different-than-can-spam/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 14:48:59 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email and the Law]]></category>
		<category><![CDATA[Canadian SPAM Law]]></category>
		<category><![CDATA[ECPA]]></category>
		<category><![CDATA[Email and the law]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1340</guid>
		<description><![CDATA[By now you’ve probably heard that on April 24, the Canadian government introduced a bill that would serve as Canada’s answer to the US CAN-SPAM Act. Known officially as the “Electronic Commerce Protection Act” (herein ECPA), it strives to establish new legislation around commercial email communications, including rules for opt-in and opt-out procedures, sender identification, [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/06/01/uh-o-canada-5-ways-a-new-anti-spam-law-may-be-different-than-can-spam/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Kohl’s:  Quick to Welcome Me to Their Email Marketing Program</title>
		<link>http://blog.subscribermail.com/2009/04/10/kohl%e2%80%99s-quick-to-welcome-me-to-their-email-marketing-program/</link>
		<comments>http://blog.subscribermail.com/2009/04/10/kohl%e2%80%99s-quick-to-welcome-me-to-their-email-marketing-program/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 14:32:25 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Word of Mouth Marketing]]></category>
		<category><![CDATA[email list building]]></category>
		<category><![CDATA[email promotions]]></category>
		<category><![CDATA[word-of-mouth marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1055</guid>
		<description><![CDATA[Recently I stopped into my local Kohl&#8217;s store to pick up some odds and ends for a business trip.  As usual, there were tons of great deals throughout, and that allowed me to put together a nice combination of affordable items.
At checkout, I was asked if I would like to join their email list [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/04/10/kohl%e2%80%99s-quick-to-welcome-me-to-their-email-marketing-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>List Building Best Practices:  A two-part series (part two)</title>
		<link>http://blog.subscribermail.com/2009/03/23/list-building-best-practices-a-two-part-series-part-two/</link>
		<comments>http://blog.subscribermail.com/2009/03/23/list-building-best-practices-a-two-part-series-part-two/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 16:42:16 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email List Management]]></category>
		<category><![CDATA[Email marketing list building]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=897</guid>
		<description><![CDATA[
In part one of this story we discussed some of the ways you can build your list.  Did you miss part one?  If so, please click here to read that posting before continuing.
And without further ado…Five more tips for list building…
5-Point of Sale &#8211; If you are in a retail environment and use a point [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/03/23/list-building-best-practices-a-two-part-series-part-two/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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