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	<title>Digital Spin by SubscriberMail &#187; Email Marketing Best Practices</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Avoid the Subject Line Rut</title>
		<link>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/</link>
		<comments>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:23:18 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Relevant email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2095</guid>
		<description><![CDATA[As email recipients quickly scan their inboxes, seeing the right offer or incentive can lead them to pause just long enough to give your message a chance at being successful. It may seem strange to think about, but that split-second pause is a tremendous victory for your campaign.
The content most likely to catch recipients&#8217; interests [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Do These Spam Emails Look Familiar?</title>
		<link>http://blog.subscribermail.com/2009/09/30/do-these-spam-emails-look-familiar/</link>
		<comments>http://blog.subscribermail.com/2009/09/30/do-these-spam-emails-look-familiar/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 15:13:24 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Reputation]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1960</guid>
		<description><![CDATA[If you take pride in your email marketing, you wouldn&#8217;t think your messages would contain elements found in some of the most Spam-tastic emails out there, right? Well, you might be surprised. To illustrate, I&#8217;ll be using a collection of the SPAM-iest emails I&#8217;ve received lately. If these characteristics sound familiar, it&#8217;d be a good [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learn to Love Your &#8220;From&#8221;</title>
		<link>http://blog.subscribermail.com/2009/09/16/learn-to-love-your-from/</link>
		<comments>http://blog.subscribermail.com/2009/09/16/learn-to-love-your-from/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:12:41 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[From email address]]></category>
		<category><![CDATA[Safe sender]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1874</guid>
		<description><![CDATA[There are those who fear change, and others who can&#8217;t live without it (I know people who sport a different hairstyle—or hair color—just about every time I see them). Email marketers often fall into the same categories, with some being reluctant to divert from their &#8220;tried and true&#8221; formula, and others constantly switching things up [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/16/learn-to-love-your-from/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>3 Ways to Avoid Landing Page Letdown</title>
		<link>http://blog.subscribermail.com/2009/08/05/3-ways-to-avoid-landing-page-letdown/</link>
		<comments>http://blog.subscribermail.com/2009/08/05/3-ways-to-avoid-landing-page-letdown/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 15:22:33 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1663</guid>
		<description><![CDATA[While scanning through my daily emails a few weeks ago, I came across an enticing offer from Hotwire.com: “For you: $15.95 car rental in Chicago found by Hotwire”. Being a frequent business traveler to the Windy City, this deal seemed like a no-brainer, but in the back of my mind I was thinking: “Too good [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Safelist Today, Spam Tomorrow: Be Careful With Your &#8220;From&#8221; Address</title>
		<link>http://blog.subscribermail.com/2009/07/10/safelist-today-spam-tomorrow/</link>
		<comments>http://blog.subscribermail.com/2009/07/10/safelist-today-spam-tomorrow/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 15:05:31 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email From Address]]></category>
		<category><![CDATA[email rendering]]></category>
		<category><![CDATA[email strategy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1526</guid>
		<description><![CDATA[Successful email marketers are constantly looking for ways to tweak and optimize their messages in order to come as close as possible to the elusive &#8220;magic&#8221; formula that guarantees the best results. But one aspect of email creative that even these folks are reluctant to change is the From address via which their emails arrive [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/07/10/safelist-today-spam-tomorrow/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Please Don&#8217;t Treat Me Like a Stranger</title>
		<link>http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/</link>
		<comments>http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:00:05 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[email relevancy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1496</guid>
		<description><![CDATA[Earlier this year, SubscriberMail engaged a vendor to assist with an online advertising initiative. Just a couple of weeks ago, I received an email from this vendor that—despite containing elements of personalization, such as my name and company name—amounted to little more than a &#8220;canned&#8221; message that may as well have been aimed at a [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Email Marketing Management Within Large Companies Or Cat Herding</title>
		<link>http://blog.subscribermail.com/2009/06/22/email-marketing-management-within-large-companies-or-cat-herding/</link>
		<comments>http://blog.subscribermail.com/2009/06/22/email-marketing-management-within-large-companies-or-cat-herding/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 15:47:22 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email marketing mangement]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1415</guid>
		<description><![CDATA[When I think of “large companies” what comes to mind are multi-layered enterprises that typically consist of various organizational divisions each of which has its own set of management objectives, strategies and tactics.  To the extent that each division has a specific need and a desire to promote its products and services via email with [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/06/22/email-marketing-management-within-large-companies-or-cat-herding/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Making a Move When Email Subscribers Do</title>
		<link>http://blog.subscribermail.com/2009/06/08/making-a-move-when-email-subscribers-do/</link>
		<comments>http://blog.subscribermail.com/2009/06/08/making-a-move-when-email-subscribers-do/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 20:12:35 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email marketing review]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[Email Reputation]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1395</guid>
		<description><![CDATA[Moving into our first home has made the last month and a half a pretty busy one for my wife and I, but the process also shed light on what a valuable opportunity movers present to email marketers. Unfortunately, this opportunity was not always taken advantage of.
Here is a sampling of some of the hits [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/06/08/making-a-move-when-email-subscribers-do/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are Your Subscribers Organized? Why It&#8217;s Better to Assume the Worst</title>
		<link>http://blog.subscribermail.com/2009/06/02/are-your-subscribers-organized-why-its-better-to-assume-the-worst/</link>
		<comments>http://blog.subscribermail.com/2009/06/02/are-your-subscribers-organized-why-its-better-to-assume-the-worst/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 14:20:27 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email subscribers]]></category>
		<category><![CDATA[Inbox management]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1333</guid>
		<description><![CDATA[Everybody loves features. Salespeople point out fancy features to heighten customer interest, and customers love knowing those fancy features will be at their disposal once they&#8217;ve made a purchase. Unfortunately, many of those features never actually get put to use—you may have slipped your feet into a pair of ROOS at one time, but did [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/06/02/are-your-subscribers-organized-why-its-better-to-assume-the-worst/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Permission By Any Other Name is Not Permission</title>
		<link>http://blog.subscribermail.com/2009/05/20/permission-by-any-other-name-is-not-permission/</link>
		<comments>http://blog.subscribermail.com/2009/05/20/permission-by-any-other-name-is-not-permission/#comments</comments>
		<pubDate>Wed, 20 May 2009 16:13:18 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[email list building]]></category>
		<category><![CDATA[Email opt-in]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1285</guid>
		<description><![CDATA[More than once this month we’ve been asked to weigh in on the risk-reward ratio involved in emailing what is best described as a list that “hasn’t exactly” given their expressed permission to receive promotional emails.
In some instances the list consists of individuals who contacted our clients in the past requesting more information about their [...]]]></description>
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		<slash:comments>0</slash:comments>
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