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	<title>Digital Spin by SubscriberMail &#187; Email Marketing Events</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Creative Minds Emerge at Interactive Strategies &#8216;09 in Houston</title>
		<link>http://blog.subscribermail.com/2009/09/10/creative-minds-emerge-at-interactive-strategies-09-in-houston/</link>
		<comments>http://blog.subscribermail.com/2009/09/10/creative-minds-emerge-at-interactive-strategies-09-in-houston/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 18:35:12 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[email marketing creative]]></category>
		<category><![CDATA[interactive strategies]]></category>
		<category><![CDATA[IS09]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1837</guid>
		<description><![CDATA[Yesterday I had the privilege of attending and speaking at Interactive Strategies &#8216;09 in my hometown of Houston, TX. Much like the diversity of our city, the crowd at IS09 was an energetic melting pot of creative gurus from the b2b and b2c space, agencies and entrepreneurs alike. The result was an insightful conference filled [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/10/creative-minds-emerge-at-interactive-strategies-09-in-houston/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>The Three R&#8217;s of 2009: Retail, Recession, and . . .</title>
		<link>http://blog.subscribermail.com/2009/06/25/the-three-rs-of-2009-retail-recession-and/</link>
		<comments>http://blog.subscribermail.com/2009/06/25/the-three-rs-of-2009-retail-recession-and/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:22:25 +0000</pubDate>
		<dc:creator>Mike Ferguson</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[IRCE]]></category>
		<category><![CDATA[retail email]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1474</guid>
		<description><![CDATA[Ok, I had to keep the word relevance out of the title of this post, as I didn&#8217;t want to stereotype myself and be YAEMOAS (yet another email marketer on a soapbox). However, after having recently returned from Boston and spending a few days 100% immersed in the world of retailers at the Internet Retailer [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/06/25/the-three-rs-of-2009-retail-recession-and/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing &amp; The Great Debate</title>
		<link>http://blog.subscribermail.com/2009/02/12/598/</link>
		<comments>http://blog.subscribermail.com/2009/02/12/598/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 22:15:45 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[EEC]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Evolution Conference]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=598</guid>
		<description><![CDATA[At the 2009 Email Evolution Conference, a room full of email marketing professionals voted on three frequent topics in this industry in order to define what is considered “best practice.”  This opening session forum called “The Great Debate” tried to answer the following questions…
1. Do you use a pre-checked or an unchecked opt-in box [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/02/12/598/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Evolution Conference Day 2 Recap</title>
		<link>http://blog.subscribermail.com/2009/02/12/email-evolution-conference-day-2-recap/</link>
		<comments>http://blog.subscribermail.com/2009/02/12/email-evolution-conference-day-2-recap/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 21:04:20 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[EEC]]></category>
		<category><![CDATA[Email Evolution Conference]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SMS messaging]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=593</guid>
		<description><![CDATA[Day 2 of the EEC started off with a battle royale between industry heads on various email hot topics: single vs. double opt-in, pre-checked vs. un-checked selection boxes and keeping vs. cutting inactive subscribers.  Both sides made presentations stating their case for one side or the other – which made for a very difficult [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/02/12/email-evolution-conference-day-2-recap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Email Evolution Conference Day 1 Recap</title>
		<link>http://blog.subscribermail.com/2009/02/11/email-evolution-conference-day-1-recap/</link>
		<comments>http://blog.subscribermail.com/2009/02/11/email-evolution-conference-day-1-recap/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 14:32:17 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[EEC]]></category>
		<category><![CDATA[Email Evolution Conference]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[relevant content]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=588</guid>
		<description><![CDATA[Spirits seemed positive despite the state of the national and global economy on day 1 of the EEC Conference in Scottsdale, Arizona. A majority of Email Marketing insiders and experts still feel that Email is the backbone of the digital marketing universe, but marketers are missing the boat by not digging deep into individual customer [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thoughts From CADM Social Media Event</title>
		<link>http://blog.subscribermail.com/2009/01/19/thoughts-from-cadm-social-media-event/</link>
		<comments>http://blog.subscribermail.com/2009/01/19/thoughts-from-cadm-social-media-event/#comments</comments>
		<pubDate>Mon, 19 Jan 2009 17:46:01 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[word-of-mouth marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=468</guid>
		<description><![CDATA[This past Wednesday (1/14/09), SubscriberMail sponsored the Chicago Association of Direct Marketing&#8217;s seminar: &#8220;Social Networking: How does it fit the marketing mix?&#8221; The event featured a panel including representatives from Google and Kraft, most notably, who shared their experiences in social media and fielded questions from the audience. Several members of our team attended.  Here [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/01/19/thoughts-from-cadm-social-media-event/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email Insider Summit &#8211; Day 2: Email as a Social Media Tool</title>
		<link>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-2-email-as-a-social-media-tool/</link>
		<comments>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-2-email-as-a-social-media-tool/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 00:11:53 +0000</pubDate>
		<dc:creator>Mike Ferguson</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[Email Insider Summit '08]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://emailblog.subscribermail.com/?p=207</guid>
		<description><![CDATA[At the Email Insider Summit today, the day was yet again filled with open, honest, dialogue that spawned or reiterated many insightful observations about where we are and where we&#8217;re going in the digital marketing space.
One of my favorite talks today was titled &#8220;Email as a Social Media Tool&#8221; as it really framed the conversation [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-2-email-as-a-social-media-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Insider Summit &#8211; Day 1: Effective Use of Email in the Obama Campaign</title>
		<link>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-1-effective-use-of-email-in-the-obama-campaign-2/</link>
		<comments>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-1-effective-use-of-email-in-the-obama-campaign-2/#comments</comments>
		<pubDate>Tue, 09 Dec 2008 19:34:54 +0000</pubDate>
		<dc:creator>Mike Ferguson</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email Insider Summit '08]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://emailblog.pubstaging.subscribermail.com/?p=201</guid>
		<description><![CDATA[The first morning session was with Stephen Geer, the Director of Email and Online Fundraising for Obama.
Here are a few of the interesting takeaways without an attempt to transcribe his entire speech.
1) Respect, Empower, Include
This was the mantra of their field staff, and ultimately one of the largest factors in the success of the campaign. [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2008/12/09/email-insider-summit-day-1-effective-use-of-email-in-the-obama-campaign-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Good Quality permission and relevancy &#8211; data revealed</title>
		<link>http://blog.subscribermail.com/2008/02/12/good-quality-permission-and-relevancy-data-revealed/</link>
		<comments>http://blog.subscribermail.com/2008/02/12/good-quality-permission-and-relevancy-data-revealed/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 16:48:14 +0000</pubDate>
		<dc:creator>Jordan Ayan</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[DMA]]></category>

		<guid isPermaLink="false">http://emailblog.pubstaging.subscribermail.com/?p=68</guid>
		<description><![CDATA[A couple of great data points out of today’s opening keynote at the EEC.  If you need more ammo on the need to build a quality email list and create campaigns with a high level of relevancy here it is.
-	80 percent of consumers make a decision about deleting a message without opening it
-	79 percent [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2008/02/12/good-quality-permission-and-relevancy-data-revealed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Experience Conference Kicks Off</title>
		<link>http://blog.subscribermail.com/2008/02/12/email-experience-conference-kicks-off/</link>
		<comments>http://blog.subscribermail.com/2008/02/12/email-experience-conference-kicks-off/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 14:56:38 +0000</pubDate>
		<dc:creator>Jordan Ayan</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[EEC]]></category>
		<category><![CDATA[Email Evolution Conference]]></category>

		<guid isPermaLink="false">http://emailblog.pubstaging.subscribermail.com/?p=69</guid>
		<description><![CDATA[I am in San Diego at the Email Experience Conference.  This is an exciting event as it is really the first time that this organization has ever really focused any true energy on this channel.  I spoke on the first day at the Email Boot Camp with fellow email industry veteran’s Austin Bliss of FreshAddress [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2008/02/12/email-experience-conference-kicks-off/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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