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	<title>Digital Spin by SubscriberMail &#187; Email Marketing Statistics</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Changing our Email Lexicon:  An open by any other name</title>
		<link>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/</link>
		<comments>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 16:48:58 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Statistics]]></category>
		<category><![CDATA[Email marketing management]]></category>
		<category><![CDATA[Email marketing terminology]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1468</guid>
		<description><![CDATA[In 1594, Shakespeare wrote:  “What&#8217;s in a name? That which we call a rose by any other name would smell as sweet…”.  Although some words may be better than others to convey the meaning of a marketing term, resistance to change can keep lesser-qualified words in place.  Take for example the word “open.”
It would seem [...]]]></description>
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		<title>Email is The New Peoria</title>
		<link>http://blog.subscribermail.com/2008/12/11/email-is-the-new-peoria/</link>
		<comments>http://blog.subscribermail.com/2008/12/11/email-is-the-new-peoria/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 02:00:21 +0000</pubDate>
		<dc:creator>Jordan Ayan</dc:creator>
				<category><![CDATA[Email Marketing Statistics]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email testing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing testing]]></category>

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		<description><![CDATA[
	
	Will it Play in Peoria

In years past, prior to the launch of a major nationwide promotion, advertisers (usually packaged goods firms), would often test the promos in Peoria.  In fact it is considered the test market capital of the world.  Email is the New Peoria, only it is cheaper, and much more accessible. [...]]]></description>
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