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	<title>Digital Spin by SubscriberMail &#187; Email Marketing Strategy</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Finding A Combination For Success</title>
		<link>http://blog.subscribermail.com/2010/02/11/finding-a-combination-for-success/</link>
		<comments>http://blog.subscribermail.com/2010/02/11/finding-a-combination-for-success/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:28:06 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2212</guid>
		<description><![CDATA[We were recently asked to weigh in on a relatively new and untested email program that a client was considering using us to implement.  At the client’s request our initial discussions focused largely on the email message and more specifically on the proposed design including creative and copy.  In tandem with these conversation however was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2010: The Year We Make (Relevant) Contact</title>
		<link>http://blog.subscribermail.com/2010/01/01/2010-the-year-we-make-relevant-contact/</link>
		<comments>http://blog.subscribermail.com/2010/01/01/2010-the-year-we-make-relevant-contact/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 04:31:51 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Contact]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2176</guid>
		<description><![CDATA[The film adaptation of Arthur C. Clarke&#8217;s novel 2010 came with the sub-title &#8220;The Year We Make Contact.&#8221; Human space travel may not have advanced to the extent Clarke imagined when he published the novel in 1982, but the way humans make contact in the real 2010 certainly would have seemed like science fiction all [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Email as a Data Source – Part 2</title>
		<link>http://blog.subscribermail.com/2009/12/03/email-as-a-data-source-%e2%80%93-part-2/</link>
		<comments>http://blog.subscribermail.com/2009/12/03/email-as-a-data-source-%e2%80%93-part-2/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:32:57 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Campaign Measurements]]></category>
		<category><![CDATA[Email Report]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2152</guid>
		<description><![CDATA[In Part 1 of &#8220;Email as a Data Source&#8221; I discussed three questions email marketers should be able to answer before they try to start collecting and analyzing data. When it comes to email marketing, the goal for many organizations is to increase sales. These messages are promotional in nature, and typically aim to drive [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email as a Data Source &#8211; Part 1</title>
		<link>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/</link>
		<comments>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:34:41 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Campaign Measurements]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2127</guid>
		<description><![CDATA[Evidence is the difference between theory and fact, and—as it relates to email—between saying email marketing is valuable and proving it. Any organization using email marketing is going to want to see evidence that results are being produced, and if you are the individual in charge of producing those results, your best friend in such [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Segmentation For the Rest of Us</title>
		<link>http://blog.subscribermail.com/2009/10/08/email-marketing-campaigns-segmentation/</link>
		<comments>http://blog.subscribermail.com/2009/10/08/email-marketing-campaigns-segmentation/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:21:37 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[opt-in email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2030</guid>
		<description><![CDATA[Nobody can argue the value of segmentation in email marketing campaigns. For those marketers that are blessed with rich customer data and the wealth of segmentation opportunities it provides, the real issue is choosing what to segment (lucky them). But for those whose data is thinner than a deli slice of black forest ham, the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>4 Quick Ways to Improve Your B2B Email Newsletter</title>
		<link>http://blog.subscribermail.com/2009/09/25/4-quick-ways-to-improve-your-b2b-email-newsletter/</link>
		<comments>http://blog.subscribermail.com/2009/09/25/4-quick-ways-to-improve-your-b2b-email-newsletter/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:03:26 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[B2B Email Marketing]]></category>
		<category><![CDATA[b2b newsletters - best practices]]></category>
		<category><![CDATA[email newsletter]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1929</guid>
		<description><![CDATA[If you’ve read The Email Newsletter 3-Course Meal, you understand the importance of grabbing readers attention from the appetizer (your email) all the way to dessert (purchase or other desired action). This is an especially important concept when it comes to B2B Email Marketing. There are several ways to improve your Newsletter if you are [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Keep Your Email Messages in the Strike Zone</title>
		<link>http://blog.subscribermail.com/2009/09/23/keep-your-email-messages-in-the-strike-zone/</link>
		<comments>http://blog.subscribermail.com/2009/09/23/keep-your-email-messages-in-the-strike-zone/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 15:06:13 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective email content]]></category>
		<category><![CDATA[email relevancy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1925</guid>
		<description><![CDATA[There was a time when I was, indisputably, the most feared pitcher in my small town Little League—for all the wrong reasons. Let&#8217;s just say that if you were within three feet of home plate, you had best be wearing a helmet, or you might soon be wearing a fastball. It got to the point [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Proving You&#8217;re Wonderful!</title>
		<link>http://blog.subscribermail.com/2009/09/14/proving-youre-wonderful/</link>
		<comments>http://blog.subscribermail.com/2009/09/14/proving-youre-wonderful/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:38:33 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email results tracking]]></category>
		<category><![CDATA[Email statistics]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1852</guid>
		<description><![CDATA[A question came up last week regarding how to best measure the impact of a specific commercial email we recently deployed for a client and which, on the surface, appears to have produced nearly unbelievable positive results.  While this endeavor is far more preferable than proving that you’re not guilty of lying, cheating or stealing, [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/14/proving-youre-wonderful/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Preview Pane from your Customers&#8217; POV</title>
		<link>http://blog.subscribermail.com/2009/08/27/the-preview-pane-from-your-customers-pov/</link>
		<comments>http://blog.subscribermail.com/2009/08/27/the-preview-pane-from-your-customers-pov/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:27:54 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email marketing program]]></category>
		<category><![CDATA[email preview pane]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1773</guid>
		<description><![CDATA[The importance of optimizing your email marketing messages for preview pane viewing cannot be understated. Once you’ve gotten someone to click on your message with a winning subject line, the next step would be to make sure that you capture their attention in the preview pane viewing area.
It’s important to keep in mind the varying [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/27/the-preview-pane-from-your-customers-pov/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Why It&#8217;s Better To Be An Unassuming Email Marketer</title>
		<link>http://blog.subscribermail.com/2009/08/19/why-its-better-to-be-an-unassuming-email-marketer/</link>
		<comments>http://blog.subscribermail.com/2009/08/19/why-its-better-to-be-an-unassuming-email-marketer/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 13:10:25 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[opt-in email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1694</guid>
		<description><![CDATA[Every time I hear the word &#8220;assume&#8221; I can&#8217;t help but recall the old saying (say it with me now): &#8220;when you assume you make an ass out of u and me.&#8221;
But when it comes to email marketing, making assumptions about your subscribers only makes you look the fool.
Here are a few assumptions I&#8217;ve seen [...]]]></description>
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		<slash:comments>0</slash:comments>
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