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	<title>Digital Spin by SubscriberMail &#187; Email Marketing Strategy</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Email as a Data Source &#8211; Part 1</title>
		<link>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/</link>
		<comments>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:34:41 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Campaign Measurements]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2127</guid>
		<description><![CDATA[Evidence is the difference between theory and fact, and—as it relates to email—between saying email marketing is valuable and proving it. Any organization using email marketing is going to want to see evidence that results are being produced, and if you are the individual in charge of producing those results, your best friend in such [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Segmentation For the Rest of Us</title>
		<link>http://blog.subscribermail.com/2009/10/08/email-marketing-campaigns-segmentation/</link>
		<comments>http://blog.subscribermail.com/2009/10/08/email-marketing-campaigns-segmentation/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:21:37 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[opt-in email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2030</guid>
		<description><![CDATA[Nobody can argue the value of segmentation in email marketing campaigns. For those marketers that are blessed with rich customer data and the wealth of segmentation opportunities it provides, the real issue is choosing what to segment (lucky them). But for those whose data is thinner than a deli slice of black forest ham, the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>4 Quick Ways to Improve Your B2B Email Newsletter</title>
		<link>http://blog.subscribermail.com/2009/09/25/4-quick-ways-to-improve-your-b2b-email-newsletter/</link>
		<comments>http://blog.subscribermail.com/2009/09/25/4-quick-ways-to-improve-your-b2b-email-newsletter/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:03:26 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[B2B Email Marketing]]></category>
		<category><![CDATA[b2b newsletters - best practices]]></category>
		<category><![CDATA[email newsletter]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1929</guid>
		<description><![CDATA[If you’ve read The Email Newsletter 3-Course Meal, you understand the importance of grabbing readers attention from the appetizer (your email) all the way to dessert (purchase or other desired action). This is an especially important concept when it comes to B2B Email Marketing. There are several ways to improve your Newsletter if you are [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/25/4-quick-ways-to-improve-your-b2b-email-newsletter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Keep Your Email Messages in the Strike Zone</title>
		<link>http://blog.subscribermail.com/2009/09/23/keep-your-email-messages-in-the-strike-zone/</link>
		<comments>http://blog.subscribermail.com/2009/09/23/keep-your-email-messages-in-the-strike-zone/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 15:06:13 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective email content]]></category>
		<category><![CDATA[email relevancy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1925</guid>
		<description><![CDATA[There was a time when I was, indisputably, the most feared pitcher in my small town Little League—for all the wrong reasons. Let&#8217;s just say that if you were within three feet of home plate, you had best be wearing a helmet, or you might soon be wearing a fastball. It got to the point [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Proving You&#8217;re Wonderful!</title>
		<link>http://blog.subscribermail.com/2009/09/14/proving-youre-wonderful/</link>
		<comments>http://blog.subscribermail.com/2009/09/14/proving-youre-wonderful/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 16:38:33 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email results tracking]]></category>
		<category><![CDATA[Email statistics]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1852</guid>
		<description><![CDATA[A question came up last week regarding how to best measure the impact of a specific commercial email we recently deployed for a client and which, on the surface, appears to have produced nearly unbelievable positive results.  While this endeavor is far more preferable than proving that you’re not guilty of lying, cheating or stealing, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The Preview Pane from your Customers&#8217; POV</title>
		<link>http://blog.subscribermail.com/2009/08/27/the-preview-pane-from-your-customers-pov/</link>
		<comments>http://blog.subscribermail.com/2009/08/27/the-preview-pane-from-your-customers-pov/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:27:54 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email marketing program]]></category>
		<category><![CDATA[email preview pane]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1773</guid>
		<description><![CDATA[The importance of optimizing your email marketing messages for preview pane viewing cannot be understated. Once you’ve gotten someone to click on your message with a winning subject line, the next step would be to make sure that you capture their attention in the preview pane viewing area.
It’s important to keep in mind the varying [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why It&#8217;s Better To Be An Unassuming Email Marketer</title>
		<link>http://blog.subscribermail.com/2009/08/19/why-its-better-to-be-an-unassuming-email-marketer/</link>
		<comments>http://blog.subscribermail.com/2009/08/19/why-its-better-to-be-an-unassuming-email-marketer/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 13:10:25 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email marketing tips]]></category>
		<category><![CDATA[opt-in email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1694</guid>
		<description><![CDATA[Every time I hear the word &#8220;assume&#8221; I can&#8217;t help but recall the old saying (say it with me now): &#8220;when you assume you make an ass out of u and me.&#8221;
But when it comes to email marketing, making assumptions about your subscribers only makes you look the fool.
Here are a few assumptions I&#8217;ve seen [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/19/why-its-better-to-be-an-unassuming-email-marketer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Trade-In Programs</title>
		<link>http://blog.subscribermail.com/2009/08/10/email-trade-in-programs/</link>
		<comments>http://blog.subscribermail.com/2009/08/10/email-trade-in-programs/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 15:57:34 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Trade-In's]]></category>
		<category><![CDATA[Email trends]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1671</guid>
		<description><![CDATA[Regardless of your political inclination there is little doubt that the CARS program (or Car Allowance Rebate System) has been successful in its effort to increase new car sales.  (Six months ago I would have bet heavily against the odds that 250,000 new cars would be sold in the US in July or that Ford [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/10/email-trade-in-programs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Getting The Most From Re-Touch Efforts</title>
		<link>http://blog.subscribermail.com/2009/07/15/getting-the-most-from-re-touch-efforts/</link>
		<comments>http://blog.subscribermail.com/2009/07/15/getting-the-most-from-re-touch-efforts/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 14:31:26 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email re-send]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1566</guid>
		<description><![CDATA[Several months ago I wrote a post about Re-Touch Efforts and Seeing Positive Results.  In it I noted some unexpected success with re-mailing the exact same offer to individuals who neither opened nor clicked the original email they received three to four days earlier.  What was surprising to me at the time was the fact [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/07/15/getting-the-most-from-re-touch-efforts/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to make sure your email frequency is just right</title>
		<link>http://blog.subscribermail.com/2009/07/07/how-to-make-sure-your-email-frequency-is-just-right/</link>
		<comments>http://blog.subscribermail.com/2009/07/07/how-to-make-sure-your-email-frequency-is-just-right/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 20:28:51 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email frequency]]></category>
		<category><![CDATA[Email review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1520</guid>
		<description><![CDATA[The start of any new relationship is always something that requires handling with care.  Be too evasive and you’re more than likely to be forgotten quickly.  Come on too strong, and you could potentially scare someone off with your rabid persistence. The same can be said with Email Marketing relationships.
I recently signed up for Lands’ [...]]]></description>
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		<slash:comments>0</slash:comments>
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