A high point at TED for a cou…
Posted by admin on October 31st, 2008
A high point at TED for a couple of years has been poet Rives – His great talk on “mixed emioticons” is now posted http://budurl.com/rives
Archive for the ‘Uncategorized’ Category
Blog post on how much data is …
Posted by admin on October 31st, 2008
Blog post on how much data is too much to collect on an email optin form http://budurl.com/form
Are you getting too Personal?
Posted by Jordan Ayan on October 30th, 2008
About ten years ago I came across a very useful formula that has worked very well in most situations when SubscriberMail clients building forms to gather data as part of their email campaigns. I do not remembe
r the original source of this formula (and it may even come from traditional direct response world). However, if you follow it, it will serve you well.
Many marketers who come to the world of email start building data collection forms and easily fall into the trap of turning the form into a marketing survey. The result, a reduced number of subscribers, subscriber irritation, and potentially negative brand impression. The key questions to ask is how are you going to use the data you collect in an email interaction. If you can't explain how you are going to use it to segment or personalize the message in someway, don't ask for it.
But still, you may have the urge to ask those questions, so here is the Personalization Index to empirically determine are you asking for too much. Take the number of data items you use in a customer interactions and divide them by the total number of data elements you are gathering. If the total is .3 or less, you are gathering too much information. A "PI" of .3 means that for every 3 elements you gather, you are only using one (which is still probably a bit on the high side, but you may have planned uses for the others in the future).
A Video with Impact
Posted by Jordan Ayan on April 6th, 2008
A TED last year, we saw a video by a professor from Kansas State named Michael Wesch. It was titled The Machine Is Using Us, and was an incredible explanation of Web 2.0. Today I watched another video that he produced. This one is extremely powerful. Titled A Vision of Students Today, It tells the story of today’s college student in a very interesting way, and it illustrates the power of this incredible information distribution tool – YouTube. Watch this video, and see if you agree, it really has impact.
Email Success Secrets when Images are set to off
Posted by Jordan Ayan on April 2nd, 2008
Send out an effective email marketing message is not as easy as it used to be. At SubscriberMail we have
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just completed a survey of executives and 63% of them have images turned off as the default on their email clients. What this means for marketers is that despite all the effort you go to in order to make the message look great in the inbox, it is often lost when it arrives.
The SubscriberMail team has learned many great ways to optimize your messages, and today we released a new whitepaper titled The Great Suppression: Five Strategies to engage audience members when images are Suppressed by Mail Clients. You are welcome to download a complimentary copy. As a matter of fact, you may want to check out our entire White Paper Library, filled with great email content.
