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	<title>Digital Spin by SubscriberMail</title>
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	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>The First 2 Weeks – Arts &amp; Crafts Retail: Part 2 of 2</title>
		<link>http://blog.subscribermail.com/2009/11/19/the-first-2-weeks-%e2%80%93-arts-crafts-retail-part-2-of-2/</link>
		<comments>http://blog.subscribermail.com/2009/11/19/the-first-2-weeks-%e2%80%93-arts-crafts-retail-part-2-of-2/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:08:09 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email coupon offers]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[email rendering]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2091</guid>
		<description><![CDATA[
Welcome again to The First 2 Weeks, where we analyze 3 competitors’ email marketing strategies when it is most crucial… the opt-in process, welcome message, and first few campaigns as these marketers attempt to establish relationships with subscribers.
In our last edition we evaluated the opt-in process and welcome messages for 3 competitors in the arts [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/11/19/the-first-2-weeks-%e2%80%93-arts-crafts-retail-part-2-of-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email as a Data Source &#8211; Part 1</title>
		<link>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/</link>
		<comments>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:34:41 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Campaign Measurements]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2127</guid>
		<description><![CDATA[Evidence is the difference between theory and fact, and—as it relates to email—between saying email marketing is valuable and proving it. Any organization using email marketing is going to want to see evidence that results are being produced, and if you are the individual in charge of producing those results, your best friend in such [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Wine.com’s email a heady mix of best practices with a hint of excellence and oak</title>
		<link>http://blog.subscribermail.com/2009/11/12/wine-com%e2%80%99s-email-a-heady-mix-of-best-practices-with-a-hint-of-excellence-and-oak/</link>
		<comments>http://blog.subscribermail.com/2009/11/12/wine-com%e2%80%99s-email-a-heady-mix-of-best-practices-with-a-hint-of-excellence-and-oak/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 17:42:36 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email alt tags]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2094</guid>
		<description><![CDATA[I recently received an email from wine.com, and it was one of the best email marketing emails I’ve seen in some time.  They managed to incorporate the vast majority of email marketing best practices, had a simple clean layout and detailed information about their products/offer.
The “from name” clearly identified the sender (“Wine.com”-though they seem to [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/11/12/wine-com%e2%80%99s-email-a-heady-mix-of-best-practices-with-a-hint-of-excellence-and-oak/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The First 2 Weeks – Arts &amp; Crafts Retail: Part 1 of 2</title>
		<link>http://blog.subscribermail.com/2009/11/10/the-first-2-weeks-%e2%80%93-arts-crafts-retail-part-1-of-2/</link>
		<comments>http://blog.subscribermail.com/2009/11/10/the-first-2-weeks-%e2%80%93-arts-crafts-retail-part-1-of-2/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 15:13:43 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email opt-in]]></category>
		<category><![CDATA[Email welcome messages]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2088</guid>
		<description><![CDATA[
Welcome again to The First 2 Weeks, where we analyze 3 competitors’ email marketing strategies when it is most crucial… the opt-in process, welcome message, and first few campaigns as these marketers attempt to establish relationships with subscribers.
For this edition of The First 2 Weeks, we have chosen 3 competitors in the arts and crafts [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/11/10/the-first-2-weeks-%e2%80%93-arts-crafts-retail-part-1-of-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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		<title>The First 2 Weeks – Luxury Cars: Part 2 of 2</title>
		<link>http://blog.subscribermail.com/2009/11/02/the-first-2-weeks-%e2%80%93-luxury-cars-part-2-of-2/</link>
		<comments>http://blog.subscribermail.com/2009/11/02/the-first-2-weeks-%e2%80%93-luxury-cars-part-2-of-2/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 14:49:53 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[email design]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[email rendering]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2085</guid>
		<description><![CDATA[
Welcome again to The First 2 Weeks, where we analyze 3 competitors’ email marketing strategies when it is most crucial… the opt-in process, welcome message, and first few campaigns as these marketers attempt to establish relationships with subscribers.
In our last edition we evaluated the opt-in process and welcome messages for 3 competitors in the luxury [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/11/02/the-first-2-weeks-%e2%80%93-luxury-cars-part-2-of-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoid the Subject Line Rut</title>
		<link>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/</link>
		<comments>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:23:18 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Relevant email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2095</guid>
		<description><![CDATA[As email recipients quickly scan their inboxes, seeing the right offer or incentive can lead them to pause just long enough to give your message a chance at being successful. It may seem strange to think about, but that split-second pause is a tremendous victory for your campaign.
The content most likely to catch recipients&#8217; interests [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National Wildlife Federation’s message may end up on the endangered list!</title>
		<link>http://blog.subscribermail.com/2009/10/19/national-wildlife-federation%e2%80%99s-message-may-end-up-on-the-endangered-list/</link>
		<comments>http://blog.subscribermail.com/2009/10/19/national-wildlife-federation%e2%80%99s-message-may-end-up-on-the-endangered-list/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:24:22 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email alt tags]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2080</guid>
		<description><![CDATA[I received a great email from the National Wildlife Federation looking to arrange a symbolic “adoption” of endangered animals by buying a collection of stuffed animals as gifts for kids.  At the same time you’re making a donation to a very worthy charity.
With a clear “From Name” (“National Wildlife Federation”) and an intriguing subject line [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/10/19/national-wildlife-federation%e2%80%99s-message-may-end-up-on-the-endangered-list/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>DMA &#8211; The time for Change is Now</title>
		<link>http://blog.subscribermail.com/2009/10/17/dma-the-time-for-change-is-now/</link>
		<comments>http://blog.subscribermail.com/2009/10/17/dma-the-time-for-change-is-now/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 17:01:19 +0000</pubDate>
		<dc:creator>Jordan Ayan</dc:creator>
				<category><![CDATA[Email Marketing Trends]]></category>
		<category><![CDATA[DMA]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/2009/10/17/dma-the-time-for-change-is-now/</guid>
		<description><![CDATA[I have been a member of The Direct Marketing Association for many years.  I feel I owe the association a lot, because I won a scholarship to the Direct Marketing Educational Foundation Collegiate Institute back in 1980.  Attending that program introduced me to an area of marketing that only occupied ten pages of [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/10/17/dma-the-time-for-change-is-now/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Subject Line Special Characters</title>
		<link>http://blog.subscribermail.com/2009/10/15/email-marketing-minute-subject-line-special-characters/</link>
		<comments>http://blog.subscribermail.com/2009/10/15/email-marketing-minute-subject-line-special-characters/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 15:18:02 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Special Characters]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2062</guid>
		<description><![CDATA[Find out the correct way to utilize special characters in your email subject lines in the latest edition of the Email Marketing Minute!

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/10/15/email-marketing-minute-subject-line-special-characters/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>When Email Communication Moves Out of the Box</title>
		<link>http://blog.subscribermail.com/2009/10/13/when-email-communication-moves-out-of-the-box/</link>
		<comments>http://blog.subscribermail.com/2009/10/13/when-email-communication-moves-out-of-the-box/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:26:31 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Trends]]></category>
		<category><![CDATA[Email and Social Media]]></category>
		<category><![CDATA[Email communication]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2053</guid>
		<description><![CDATA[Does your email marketing program operate inside a vacuum? Sure, you might give recipients the option to reply directly to your messages or provide a reason when they choose to unsubscribe, but more and more online communication is taking place outside of standard email. Are you turning a deaf ear?
While email remains an immensely popular [...]]]></description>
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		<slash:comments>0</slash:comments>
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