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	<title>Digital Spin by SubscriberMail</title>
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	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Are you open to suggestions?</title>
		<link>http://blog.subscribermail.com/2010/03/12/are-you-open-to-suggestions/</link>
		<comments>http://blog.subscribermail.com/2010/03/12/are-you-open-to-suggestions/#comments</comments>
		<pubDate>Fri, 12 Mar 2010 18:07:20 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email testing]]></category>
		<category><![CDATA[strategic consulting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2218</guid>
		<description><![CDATA[From disagreements over the best way to build a quality mailing list, to round after round of approval before a template is agreed upon, it&#8217;s no wonder so many email marketers are resistant to change—it was difficult enough just getting started.
That being said, it&#8217;s important as an email marketer to remain open to suggestions that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Finding A Combination For Success</title>
		<link>http://blog.subscribermail.com/2010/02/11/finding-a-combination-for-success/</link>
		<comments>http://blog.subscribermail.com/2010/02/11/finding-a-combination-for-success/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:28:06 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2212</guid>
		<description><![CDATA[We were recently asked to weigh in on a relatively new and untested email program that a client was considering using us to implement.  At the client’s request our initial discussions focused largely on the email message and more specifically on the proposed design including creative and copy.  In tandem with these conversation however was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A New Era for SubscriberMail</title>
		<link>http://blog.subscribermail.com/2010/01/12/a-new-era-for-subscribermail/</link>
		<comments>http://blog.subscribermail.com/2010/01/12/a-new-era-for-subscribermail/#comments</comments>
		<pubDate>Tue, 12 Jan 2010 17:32:41 +0000</pubDate>
		<dc:creator>Jordan Ayan</dc:creator>
				<category><![CDATA[Email Industry News]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2199</guid>
		<description><![CDATA[This is an exciting post for me to write! Nearly eighteen years ago, my wife and I sat in our family room and launched a business.  We slowly built an organization from the ground up.  It wasn’t always easy, but with a strong product, a solid team and superb customers, our business grew and developed.  [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The First 2 Weeks – Grocery Stores: Part 1 of 2</title>
		<link>http://blog.subscribermail.com/2010/01/04/the-first-2-weeks-%e2%80%93-grocery-stores-part-1-of-2/</link>
		<comments>http://blog.subscribermail.com/2010/01/04/the-first-2-weeks-%e2%80%93-grocery-stores-part-1-of-2/#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:58:26 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email opt-in]]></category>
		<category><![CDATA[email rendering]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2171</guid>
		<description><![CDATA[
Welcome again to The First 2 Weeks, where we analyze 3 competitors’ email marketing strategies when it is most crucial… the opt-in process, welcome message, and first few campaigns as these marketers attempt to establish relationships with subscribers.
For this edition of The First 2 Weeks, we have chosen 3 competitors in the grocery store segment: [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2010/01/04/the-first-2-weeks-%e2%80%93-grocery-stores-part-1-of-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>2010: The Year We Make (Relevant) Contact</title>
		<link>http://blog.subscribermail.com/2010/01/01/2010-the-year-we-make-relevant-contact/</link>
		<comments>http://blog.subscribermail.com/2010/01/01/2010-the-year-we-make-relevant-contact/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 04:31:51 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Contact]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2176</guid>
		<description><![CDATA[The film adaptation of Arthur C. Clarke&#8217;s novel 2010 came with the sub-title &#8220;The Year We Make Contact.&#8221; Human space travel may not have advanced to the extent Clarke imagined when he published the novel in 1982, but the way humans make contact in the real 2010 certainly would have seemed like science fiction all [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The First 2 Weeks – Steakhouse Chains: Part 2 of 2</title>
		<link>http://blog.subscribermail.com/2009/12/30/the-first-2-weeks-%e2%80%93-steakhouse-chains-part-2-of-2/</link>
		<comments>http://blog.subscribermail.com/2009/12/30/the-first-2-weeks-%e2%80%93-steakhouse-chains-part-2-of-2/#comments</comments>
		<pubDate>Wed, 30 Dec 2009 17:55:25 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email alt tags]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[email rendering]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2168</guid>
		<description><![CDATA[
Welcome again to The First 2 Weeks, where we analyze 3 competitors’ email marketing strategies when it is most crucial… the opt-in process, welcome message, and first few campaigns as these marketers attempt to establish relationships with subscribers.
In our last edition we evaluated the opt-in process and welcome messages for 3 competitors in the steakhouse [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The First 2 Weeks – Steakhouse Chains: Part 1 of 2</title>
		<link>http://blog.subscribermail.com/2009/12/07/the-first-2-weeks-%e2%80%93-steakhouse-chains-part-1-of-2/</link>
		<comments>http://blog.subscribermail.com/2009/12/07/the-first-2-weeks-%e2%80%93-steakhouse-chains-part-1-of-2/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 15:25:02 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email opt-in]]></category>
		<category><![CDATA[email rendering]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2140</guid>
		<description><![CDATA[
Welcome again to The First 2 Weeks, where we analyze 3 competitors’ email marketing strategies when it is most crucial… the opt-in process, welcome message, and first few campaigns as these marketers attempt to establish relationships with subscribers.
For this edition of The First 2 Weeks, we have chosen 3 competitors in the steakhouse restaurant chain [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/12/07/the-first-2-weeks-%e2%80%93-steakhouse-chains-part-1-of-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email as a Data Source – Part 2</title>
		<link>http://blog.subscribermail.com/2009/12/03/email-as-a-data-source-%e2%80%93-part-2/</link>
		<comments>http://blog.subscribermail.com/2009/12/03/email-as-a-data-source-%e2%80%93-part-2/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 14:32:57 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Campaign Measurements]]></category>
		<category><![CDATA[Email Report]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2152</guid>
		<description><![CDATA[In Part 1 of &#8220;Email as a Data Source&#8221; I discussed three questions email marketers should be able to answer before they try to start collecting and analyzing data. When it comes to email marketing, the goal for many organizations is to increase sales. These messages are promotional in nature, and typically aim to drive [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/12/03/email-as-a-data-source-%e2%80%93-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email from a curtain company left me in the dark</title>
		<link>http://blog.subscribermail.com/2009/11/30/email-from-a-curtain-company-left-me-in-the-dark/</link>
		<comments>http://blog.subscribermail.com/2009/11/30/email-from-a-curtain-company-left-me-in-the-dark/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 18:15:45 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email alt tags]]></category>
		<category><![CDATA[Email review]]></category>
		<category><![CDATA[Image Only Emails]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2144</guid>
		<description><![CDATA[I received an email from smith+noble, a great purveyor of drapes, curtains and all things window covering.  Several things jumped out immediately when I opened the email.
The first issue is that the entire email is image-only.  Many spammers send all-image emails to avoid spam filters looking for specific words/phrases common to spam.  Spam filters adapted [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/11/30/email-from-a-curtain-company-left-me-in-the-dark/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The First 2 Weeks – Arts &amp; Crafts Retail: Part 2 of 2</title>
		<link>http://blog.subscribermail.com/2009/11/19/the-first-2-weeks-%e2%80%93-arts-crafts-retail-part-2-of-2/</link>
		<comments>http://blog.subscribermail.com/2009/11/19/the-first-2-weeks-%e2%80%93-arts-crafts-retail-part-2-of-2/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 14:08:09 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email coupon offers]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[email rendering]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2091</guid>
		<description><![CDATA[
Welcome again to The First 2 Weeks, where we analyze 3 competitors’ email marketing strategies when it is most crucial… the opt-in process, welcome message, and first few campaigns as these marketers attempt to establish relationships with subscribers.
In our last edition we evaluated the opt-in process and welcome messages for 3 competitors in the arts [...]]]></description>
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		<slash:comments>0</slash:comments>
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