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	<title>Digital Spin by SubscriberMail &#187; Email best practices</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Email as a Data Source &#8211; Part 1</title>
		<link>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/</link>
		<comments>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:34:41 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Campaign Measurements]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2127</guid>
		<description><![CDATA[Evidence is the difference between theory and fact, and—as it relates to email—between saying email marketing is valuable and proving it. Any organization using email marketing is going to want to see evidence that results are being produced, and if you are the individual in charge of producing those results, your best friend in such [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Wine.com’s email a heady mix of best practices with a hint of excellence and oak</title>
		<link>http://blog.subscribermail.com/2009/11/12/wine-com%e2%80%99s-email-a-heady-mix-of-best-practices-with-a-hint-of-excellence-and-oak/</link>
		<comments>http://blog.subscribermail.com/2009/11/12/wine-com%e2%80%99s-email-a-heady-mix-of-best-practices-with-a-hint-of-excellence-and-oak/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 17:42:36 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email alt tags]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2094</guid>
		<description><![CDATA[I recently received an email from wine.com, and it was one of the best email marketing emails I’ve seen in some time.  They managed to incorporate the vast majority of email marketing best practices, had a simple clean layout and detailed information about their products/offer.
The “from name” clearly identified the sender (“Wine.com”-though they seem to [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/11/12/wine-com%e2%80%99s-email-a-heady-mix-of-best-practices-with-a-hint-of-excellence-and-oak/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Avoid the Subject Line Rut</title>
		<link>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/</link>
		<comments>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:23:18 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Relevant email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2095</guid>
		<description><![CDATA[As email recipients quickly scan their inboxes, seeing the right offer or incentive can lead them to pause just long enough to give your message a chance at being successful. It may seem strange to think about, but that split-second pause is a tremendous victory for your campaign.
The content most likely to catch recipients&#8217; interests [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>National Wildlife Federation’s message may end up on the endangered list!</title>
		<link>http://blog.subscribermail.com/2009/10/19/national-wildlife-federation%e2%80%99s-message-may-end-up-on-the-endangered-list/</link>
		<comments>http://blog.subscribermail.com/2009/10/19/national-wildlife-federation%e2%80%99s-message-may-end-up-on-the-endangered-list/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 16:24:22 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email alt tags]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2080</guid>
		<description><![CDATA[I received a great email from the National Wildlife Federation looking to arrange a symbolic “adoption” of endangered animals by buying a collection of stuffed animals as gifts for kids.  At the same time you’re making a donation to a very worthy charity.
With a clear “From Name” (“National Wildlife Federation”) and an intriguing subject line [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Big trouble in little Cheesecake Factory?</title>
		<link>http://blog.subscribermail.com/2009/10/07/big-trouble-in-little-cheesecake-factory/</link>
		<comments>http://blog.subscribermail.com/2009/10/07/big-trouble-in-little-cheesecake-factory/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:38:53 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email From Address]]></category>
		<category><![CDATA[Email review]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2022</guid>
		<description><![CDATA[I recently received an email from the The Cheesecake Factory. The “From Name” seemed to be more appropriate for a welcome message, “Cheesecake Factory Greetings”.  It was confusing in particular because Gmail truncated it so I only saw “Cheesecake Factory Greet.” As I’ve been on their list for some time, the “Greetings” comment made [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Email Marketing for a Cause</title>
		<link>http://blog.subscribermail.com/2009/10/01/email-marketing-minute-email-marketing-for-a-cause/</link>
		<comments>http://blog.subscribermail.com/2009/10/01/email-marketing-minute-email-marketing-for-a-cause/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 14:23:58 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1990</guid>
		<description><![CDATA[Have a cause that you want to promote in your Email Marketing campaigns? Learn the best practices for doing so in the latest Email Marketing Minute!

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/10/01/email-marketing-minute-email-marketing-for-a-cause/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do These Spam Emails Look Familiar?</title>
		<link>http://blog.subscribermail.com/2009/09/30/do-these-spam-emails-look-familiar/</link>
		<comments>http://blog.subscribermail.com/2009/09/30/do-these-spam-emails-look-familiar/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 15:13:24 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Reputation]]></category>
		<category><![CDATA[Spam]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1960</guid>
		<description><![CDATA[If you take pride in your email marketing, you wouldn&#8217;t think your messages would contain elements found in some of the most Spam-tastic emails out there, right? Well, you might be surprised. To illustrate, I&#8217;ll be using a collection of the SPAM-iest emails I&#8217;ve received lately. If these characteristics sound familiar, it&#8217;d be a good [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/30/do-these-spam-emails-look-familiar/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Learn to Love Your &#8220;From&#8221;</title>
		<link>http://blog.subscribermail.com/2009/09/16/learn-to-love-your-from/</link>
		<comments>http://blog.subscribermail.com/2009/09/16/learn-to-love-your-from/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:12:41 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[From email address]]></category>
		<category><![CDATA[Safe sender]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1874</guid>
		<description><![CDATA[There are those who fear change, and others who can&#8217;t live without it (I know people who sport a different hairstyle—or hair color—just about every time I see them). Email marketers often fall into the same categories, with some being reluctant to divert from their &#8220;tried and true&#8221; formula, and others constantly switching things up [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/09/16/learn-to-love-your-from/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Email Review &#8211; The Container Store (Part II)</title>
		<link>http://blog.subscribermail.com/2009/07/23/review-email-marketing-the-container-store/</link>
		<comments>http://blog.subscribermail.com/2009/07/23/review-email-marketing-the-container-store/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 16:16:09 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email maketing video]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1625</guid>
		<description><![CDATA[Last time we reviewed The Container Store, their Father&#8217;s Day email went up in smoke. Are there any irons left in the fire for their latest campaign? Find out in this special Part II follow-up.
Haven&#8217;t Seen Part I Yet? CLICK HERE

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/07/23/review-email-marketing-the-container-store/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Social Networks for Email Marketing Can Damage Relationships</title>
		<link>http://blog.subscribermail.com/2009/07/21/how-social-networks-for-email-marketing-can-damage-relationships/</link>
		<comments>http://blog.subscribermail.com/2009/07/21/how-social-networks-for-email-marketing-can-damage-relationships/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 19:37:35 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Reputation]]></category>
		<category><![CDATA[Social Networks]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1587</guid>
		<description><![CDATA[With more and more marketers trying to expand their reach beyond just a database of prospects, many are digging deep into their social networks &#8211; specifically LinkedIn and Facebook &#8211; to amplify their marketing message. While this may be acceptable within the walls of these specific sites, it by no means gives any marketer permission [...]]]></description>
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		<slash:comments>0</slash:comments>
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