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	<title>Digital Spin by SubscriberMail &#187; Email From Address</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Big trouble in little Cheesecake Factory?</title>
		<link>http://blog.subscribermail.com/2009/10/07/big-trouble-in-little-cheesecake-factory/</link>
		<comments>http://blog.subscribermail.com/2009/10/07/big-trouble-in-little-cheesecake-factory/#comments</comments>
		<pubDate>Wed, 07 Oct 2009 14:38:53 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email From Address]]></category>
		<category><![CDATA[Email review]]></category>

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		<description><![CDATA[I recently received an email from the The Cheesecake Factory. The “From Name” seemed to be more appropriate for a welcome message, “Cheesecake Factory Greetings”.  It was confusing in particular because Gmail truncated it so I only saw “Cheesecake Factory Greet.” As I’ve been on their list for some time, the “Greetings” comment made [...]]]></description>
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		<title>Safelist Today, Spam Tomorrow: Be Careful With Your &#8220;From&#8221; Address</title>
		<link>http://blog.subscribermail.com/2009/07/10/safelist-today-spam-tomorrow/</link>
		<comments>http://blog.subscribermail.com/2009/07/10/safelist-today-spam-tomorrow/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 15:05:31 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email From Address]]></category>
		<category><![CDATA[email rendering]]></category>
		<category><![CDATA[email strategy]]></category>

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		<description><![CDATA[Successful email marketers are constantly looking for ways to tweak and optimize their messages in order to come as close as possible to the elusive &#8220;magic&#8221; formula that guarantees the best results. But one aspect of email creative that even these folks are reluctant to change is the From address via which their emails arrive [...]]]></description>
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