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	<title>Digital Spin by SubscriberMail &#187; Email marketing management</title>
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	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Changing our Email Lexicon:  An open by any other name</title>
		<link>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/</link>
		<comments>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 16:48:58 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Statistics]]></category>
		<category><![CDATA[Email marketing management]]></category>
		<category><![CDATA[Email marketing terminology]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1468</guid>
		<description><![CDATA[In 1594, Shakespeare wrote:  “What&#8217;s in a name? That which we call a rose by any other name would smell as sweet…”.  Although some words may be better than others to convey the meaning of a marketing term, resistance to change can keep lesser-qualified words in place.  Take for example the word “open.”
It would seem [...]]]></description>
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