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	<title>Digital Spin by SubscriberMail &#187; Email Marketing</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Email Marketing Management Within Large Companies Or Cat Herding</title>
		<link>http://blog.subscribermail.com/2009/06/22/email-marketing-management-within-large-companies-or-cat-herding/</link>
		<comments>http://blog.subscribermail.com/2009/06/22/email-marketing-management-within-large-companies-or-cat-herding/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 15:47:22 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email marketing mangement]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1415</guid>
		<description><![CDATA[When I think of “large companies” what comes to mind are multi-layered enterprises that typically consist of various organizational divisions each of which has its own set of management objectives, strategies and tactics.  To the extent that each division has a specific need and a desire to promote its products and services via email with [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are Your Subscribers Organized? Why It&#8217;s Better to Assume the Worst</title>
		<link>http://blog.subscribermail.com/2009/06/02/are-your-subscribers-organized-why-its-better-to-assume-the-worst/</link>
		<comments>http://blog.subscribermail.com/2009/06/02/are-your-subscribers-organized-why-its-better-to-assume-the-worst/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 14:20:27 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email subscribers]]></category>
		<category><![CDATA[Inbox management]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1333</guid>
		<description><![CDATA[Everybody loves features. Salespeople point out fancy features to heighten customer interest, and customers love knowing those fancy features will be at their disposal once they&#8217;ve made a purchase. Unfortunately, many of those features never actually get put to use—you may have slipped your feet into a pair of ROOS at one time, but did [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/06/02/are-your-subscribers-organized-why-its-better-to-assume-the-worst/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Balancing Act: Efficiency and Revenue</title>
		<link>http://blog.subscribermail.com/2009/04/23/balancing-act-efficiency-and-revenue/</link>
		<comments>http://blog.subscribermail.com/2009/04/23/balancing-act-efficiency-and-revenue/#comments</comments>
		<pubDate>Thu, 23 Apr 2009 15:48:13 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email revenues]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1137</guid>
		<description><![CDATA[From any number of articles I’ve read and from numerous conversations with colleagues, it seems a generally accepted fact that total email spend in 2009 will outpace that of 2008 by anywhere from 15% to 20%.  Obviously, like most generalities, much will depend on the specifics like to whom you’re talking, the industry in which [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/04/23/balancing-act-efficiency-and-revenue/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Email Marketing Minute: The Power of Preference</title>
		<link>http://blog.subscribermail.com/2009/03/19/email-marketing-minute-the-power-of-preference/</link>
		<comments>http://blog.subscribermail.com/2009/03/19/email-marketing-minute-the-power-of-preference/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 19:57:43 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email preferences]]></category>
		<category><![CDATA[email relevancy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=883</guid>
		<description><![CDATA[Selling a wide variety of products is good for business, but makes email marketing relevancy difficult. See how the folks at Sam&#8217;s Club put the power of preference in their subscribers&#8217; hands.

 Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Could Your Emails Pay For Themselves?</title>
		<link>http://blog.subscribermail.com/2009/03/02/could-your-emails-pay-for-themselves/</link>
		<comments>http://blog.subscribermail.com/2009/03/02/could-your-emails-pay-for-themselves/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:29:53 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Advertising via email]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=664</guid>
		<description><![CDATA[In light of today’s economic struggles, not too many marketing departments are being given carte blanche when it comes to investing in new initiatives. But by turning email communications into a source of revenue through the sale of advertising space, not only can an email marketing program pay for itself, but additional revenue can be [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>3 Simple Ways to Capture Data for Email Marketing Segmentation</title>
		<link>http://blog.subscribermail.com/2009/02/24/capturing-data-for-email-marketing-segmentation/</link>
		<comments>http://blog.subscribermail.com/2009/02/24/capturing-data-for-email-marketing-segmentation/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 15:03:12 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email segmentation]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=639</guid>
		<description><![CDATA[In past blog posts I have addressed the need to make time for segmentation and how to identify key data fields that should be targeted for email marketing campaigns. The next logical step in this process is to actually capture the data you want to use. This is probably the most challenging effort for Marketers [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Testing From a Different Perspective</title>
		<link>http://blog.subscribermail.com/2009/02/18/testing-from-a-different-perspective/</link>
		<comments>http://blog.subscribermail.com/2009/02/18/testing-from-a-different-perspective/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 14:00:36 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=610</guid>
		<description><![CDATA[Does your email testing checklist look something like this?
1) Images displaying properly? √
2) Links working? √
3) Corresponding landing pages working properly? √
4) Unsubscribe link working? √
5) Forward to friend working? √
This type of testing is enough to cover the basics; display and function. However, when testing a message that you created it&#8217;s difficult to assess [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/02/18/testing-from-a-different-perspective/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Email Review &#8211; Talbots</title>
		<link>http://blog.subscribermail.com/2009/02/17/review-email-marketing-talbots/</link>
		<comments>http://blog.subscribermail.com/2009/02/17/review-email-marketing-talbots/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 16:01:12 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=628</guid>
		<description><![CDATA[Email marketers use Valentine&#8217;s Day promotions to help shoppers in their quest to find the perfect gift, but sometimes these emails don&#8217;t send the right message. Find out how Talbots does in the latest Email Marketing Minute!

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/02/17/review-email-marketing-talbots/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing &#8211; 5 Subject Line Tips</title>
		<link>http://blog.subscribermail.com/2009/02/16/email-marketing-5-subject-line-tips/</link>
		<comments>http://blog.subscribermail.com/2009/02/16/email-marketing-5-subject-line-tips/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 12:56:25 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=602</guid>
		<description><![CDATA[Ask any email marketing professional and they will tell you deliverability is key to your email success.  Your message has to make it to the inbox before your audience can read it.  Once delivered however you need to have your message cut through the other noise in people’s inbox these days.  How [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/02/16/email-marketing-5-subject-line-tips/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email Marketing &amp; The Great Debate</title>
		<link>http://blog.subscribermail.com/2009/02/12/598/</link>
		<comments>http://blog.subscribermail.com/2009/02/12/598/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 22:15:45 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[EEC]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Evolution Conference]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=598</guid>
		<description><![CDATA[At the 2009 Email Evolution Conference, a room full of email marketing professionals voted on three frequent topics in this industry in order to define what is considered “best practice.”  This opening session forum called “The Great Debate” tried to answer the following questions…
1. Do you use a pre-checked or an unchecked opt-in box [...]]]></description>
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		<slash:comments>0</slash:comments>
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