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	<title>Digital Spin by SubscriberMail &#187; Email personalization</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Highs and Lows From a Few Days&#8217; Worth of Email</title>
		<link>http://blog.subscribermail.com/2009/08/25/highs-and-lows-from-a-few-days-worth-of-email/</link>
		<comments>http://blog.subscribermail.com/2009/08/25/highs-and-lows-from-a-few-days-worth-of-email/#comments</comments>
		<pubDate>Tue, 25 Aug 2009 14:15:58 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Opinions on Email Marketing]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[online email marketing]]></category>
		<category><![CDATA[Targeted email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1724</guid>
		<description><![CDATA[In my quest to max out the storage space of my Hotmail account, I have hundreds of targeted email marketing messages saved from a variety of different sources. With so much email coming in all the time, I thought it might make for a fun exercise to look back over the last few days&#8217; worth [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/25/highs-and-lows-from-a-few-days-worth-of-email/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Email Review &#8211; DSW</title>
		<link>http://blog.subscribermail.com/2009/08/13/review-email-marketing-dsw/</link>
		<comments>http://blog.subscribermail.com/2009/08/13/review-email-marketing-dsw/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:07:48 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email personalization]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1703</guid>
		<description><![CDATA[When it comes to Email Marketing and shoes, does DSW have the right fit? See if their email opt-in process and campaigns shine in the latest Email Marketing Minute.

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/08/13/review-email-marketing-dsw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The First 2 Weeks – Sports Apparel: Part 2 of 2</title>
		<link>http://blog.subscribermail.com/2009/07/27/the-first-2-weeks-%e2%80%93-sports-apparel-part-2-of-2/</link>
		<comments>http://blog.subscribermail.com/2009/07/27/the-first-2-weeks-%e2%80%93-sports-apparel-part-2-of-2/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 15:19:08 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[email design]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email personalization]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1643</guid>
		<description><![CDATA[
Welcome again to The First 2 Weeks, where we analyze 3 competitors’ email marketing strategies when it is most crucial… the opt-in process, welcome message, and first few campaigns as these marketers attempt to establish relationships with subscribers.
In our first edition we evaluated the opt-in process and welcome messages for 3 competitors in the sports [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/07/27/the-first-2-weeks-%e2%80%93-sports-apparel-part-2-of-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Birthday Specials From the Email World</title>
		<link>http://blog.subscribermail.com/2009/07/24/review-email-marketing-birthday-specials/</link>
		<comments>http://blog.subscribermail.com/2009/07/24/review-email-marketing-birthday-specials/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 17:55:20 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[Email review]]></category>
		<category><![CDATA[Relevant email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1602</guid>
		<description><![CDATA[My approach to saving money has changed drastically as the economy has entered into its current recession, and my recent birthday provided further evidence that I&#8217;m becoming a Grade-A tightwad. As the big day approached, rather than plan a party, I consulted my email inbox in an effort to unearth the best birthday deals I [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/07/24/review-email-marketing-birthday-specials/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Please Don&#8217;t Treat Me Like a Stranger</title>
		<link>http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/</link>
		<comments>http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:00:05 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[email relevancy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1496</guid>
		<description><![CDATA[Earlier this year, SubscriberMail engaged a vendor to assist with an online advertising initiative. Just a couple of weeks ago, I received an email from this vendor that—despite containing elements of personalization, such as my name and company name—amounted to little more than a &#8220;canned&#8221; message that may as well have been aimed at a [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Making a Move When Email Subscribers Do</title>
		<link>http://blog.subscribermail.com/2009/06/08/making-a-move-when-email-subscribers-do/</link>
		<comments>http://blog.subscribermail.com/2009/06/08/making-a-move-when-email-subscribers-do/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 20:12:35 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email marketing review]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[Email Reputation]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1395</guid>
		<description><![CDATA[Moving into our first home has made the last month and a half a pretty busy one for my wife and I, but the process also shed light on what a valuable opportunity movers present to email marketers. Unfortunately, this opportunity was not always taken advantage of.
Here is a sampling of some of the hits [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Recycling Program</title>
		<link>http://blog.subscribermail.com/2009/05/26/email-recycling-program/</link>
		<comments>http://blog.subscribermail.com/2009/05/26/email-recycling-program/#comments</comments>
		<pubDate>Tue, 26 May 2009 15:43:26 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[email promotions]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1292</guid>
		<description><![CDATA[Does your company have an online promotion or email campaign that outperformed all the rest?  Why not recycle it and see if you can recapture some of that success.
If you sell a durable hard good (products lasting several years) or a service that has a long repeat/renewal cycle (interior design or teeth whitening) you [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/05/26/email-recycling-program/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Leverage your existing relationships… with a personalized From and Reply-To</title>
		<link>http://blog.subscribermail.com/2009/02/23/leverage-your-existing-relationships%e2%80%a6-with-a-personalized-from-and-reply-to/</link>
		<comments>http://blog.subscribermail.com/2009/02/23/leverage-your-existing-relationships%e2%80%a6-with-a-personalized-from-and-reply-to/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 15:37:38 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email personalization]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=641</guid>
		<description><![CDATA[If you regularly leverage the relationship between your sales and/or support reps in email communications to your clients, perhaps it is time to investigate personalizing your From and Reply-To values. This can make your messages have a more personal touch as they appear in the inbox of your recipient displaying that the email is from [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/02/23/leverage-your-existing-relationships%e2%80%a6-with-a-personalized-from-and-reply-to/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Personalization to Increase Deliverability</title>
		<link>http://blog.subscribermail.com/2008/12/23/using-personalization-to-increase-deliverability/</link>
		<comments>http://blog.subscribermail.com/2008/12/23/using-personalization-to-increase-deliverability/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 15:29:25 +0000</pubDate>
		<dc:creator>Nic Winters</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email deliverability]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[email strategy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=388</guid>
		<description><![CDATA[I know what typically comes to mind when you think about personalization in relation to email – likely a “Dear First Name,” greeting or a “Great ways to save money at Company Name” subject line.
However, I’d like to remind you of two quick and easy uses of personalization that can be incorporated into your email [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2008/12/23/using-personalization-to-increase-deliverability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Personalization in Email</title>
		<link>http://blog.subscribermail.com/2008/11/19/email-marketing-minute-personalization/</link>
		<comments>http://blog.subscribermail.com/2008/11/19/email-marketing-minute-personalization/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 21:58:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[Relevant email marketing]]></category>
		<category><![CDATA[Targeted email marketing]]></category>

		<guid isPermaLink="false">http://wordpress.glynch.dev.subscribermail.com/?p=3</guid>
		<description><![CDATA[Email Marketing Minute &#8211; PersonalizationThe opt-in form is a critical component of your email marketing program&#8217;s success.  At SubscriberMail, we work closely with clients to ensure that the form they create does not gather to much information.  Doing so drives down the number of opt-in&#8217;s.  This Email Marketing Minute presents an easy-to-use formula to calculate [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2008/11/19/email-marketing-minute-personalization/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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