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	<title>Digital Spin by SubscriberMail &#187; email relevancy</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Keep Your Email Messages in the Strike Zone</title>
		<link>http://blog.subscribermail.com/2009/09/23/keep-your-email-messages-in-the-strike-zone/</link>
		<comments>http://blog.subscribermail.com/2009/09/23/keep-your-email-messages-in-the-strike-zone/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 15:06:13 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective email content]]></category>
		<category><![CDATA[email relevancy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1925</guid>
		<description><![CDATA[There was a time when I was, indisputably, the most feared pitcher in my small town Little League—for all the wrong reasons. Let&#8217;s just say that if you were within three feet of home plate, you had best be wearing a helmet, or you might soon be wearing a fastball. It got to the point [...]]]></description>
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		<title>Please Don&#8217;t Treat Me Like a Stranger</title>
		<link>http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/</link>
		<comments>http://blog.subscribermail.com/2009/07/01/please-dont-treat-me-like-a-stranger/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 14:00:05 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email personalization]]></category>
		<category><![CDATA[email relevancy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1496</guid>
		<description><![CDATA[Earlier this year, SubscriberMail engaged a vendor to assist with an online advertising initiative. Just a couple of weeks ago, I received an email from this vendor that—despite containing elements of personalization, such as my name and company name—amounted to little more than a &#8220;canned&#8221; message that may as well have been aimed at a [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Email Marketing Minute: The Power of Preference</title>
		<link>http://blog.subscribermail.com/2009/03/19/email-marketing-minute-the-power-of-preference/</link>
		<comments>http://blog.subscribermail.com/2009/03/19/email-marketing-minute-the-power-of-preference/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 19:57:43 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email preferences]]></category>
		<category><![CDATA[email relevancy]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=883</guid>
		<description><![CDATA[Selling a wide variety of products is good for business, but makes email marketing relevancy difficult. See how the folks at Sam&#8217;s Club put the power of preference in their subscribers&#8217; hands.

 Tweet This Post]]></description>
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