<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Digital Spin by SubscriberMail &#187; Email reporting</title>
	<atom:link href="http://blog.subscribermail.com/tags/email-reporting/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
	<lastBuildDate>Thu, 19 Nov 2009 14:08:09 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Email as a Data Source &#8211; Part 1</title>
		<link>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/</link>
		<comments>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 18:34:41 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Campaign Measurements]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2127</guid>
		<description><![CDATA[Evidence is the difference between theory and fact, and—as it relates to email—between saying email marketing is valuable and proving it. Any organization using email marketing is going to want to see evidence that results are being produced, and if you are the individual in charge of producing those results, your best friend in such [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/11/16/email-as-a-data-source-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Changing our Email Lexicon:  An open by any other name</title>
		<link>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/</link>
		<comments>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/#comments</comments>
		<pubDate>Fri, 26 Jun 2009 16:48:58 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Statistics]]></category>
		<category><![CDATA[Email marketing management]]></category>
		<category><![CDATA[Email marketing terminology]]></category>
		<category><![CDATA[Email reporting]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1468</guid>
		<description><![CDATA[In 1594, Shakespeare wrote:  “What&#8217;s in a name? That which we call a rose by any other name would smell as sweet…”.  Although some words may be better than others to convey the meaning of a marketing term, resistance to change can keep lesser-qualified words in place.  Take for example the word “open.”
It would seem [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/06/26/changing-our-email-lexicon-an-open-by-any-other-name/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
