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	<title>Digital Spin by SubscriberMail &#187; email segmentation</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Segmentation For the Rest of Us</title>
		<link>http://blog.subscribermail.com/2009/10/08/email-marketing-campaigns-segmentation/</link>
		<comments>http://blog.subscribermail.com/2009/10/08/email-marketing-campaigns-segmentation/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 15:21:37 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email marketing campaigns]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[opt-in email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2030</guid>
		<description><![CDATA[Nobody can argue the value of segmentation in email marketing campaigns. For those marketers that are blessed with rich customer data and the wealth of segmentation opportunities it provides, the real issue is choosing what to segment (lucky them). But for those whose data is thinner than a deli slice of black forest ham, the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Three R&#8217;s of 2009: Retail, Recession, and . . .</title>
		<link>http://blog.subscribermail.com/2009/06/25/the-three-rs-of-2009-retail-recession-and/</link>
		<comments>http://blog.subscribermail.com/2009/06/25/the-three-rs-of-2009-retail-recession-and/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 19:22:25 +0000</pubDate>
		<dc:creator>Mike Ferguson</dc:creator>
				<category><![CDATA[Email Marketing Events]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[IRCE]]></category>
		<category><![CDATA[retail email]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1474</guid>
		<description><![CDATA[Ok, I had to keep the word relevance out of the title of this post, as I didn&#8217;t want to stereotype myself and be YAEMOAS (yet another email marketer on a soapbox). However, after having recently returned from Boston and spending a few days 100% immersed in the world of retailers at the Internet Retailer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Cultivating your email drip campaign</title>
		<link>http://blog.subscribermail.com/2009/05/05/cultivating-your-email-drip-campaign/</link>
		<comments>http://blog.subscribermail.com/2009/05/05/cultivating-your-email-drip-campaign/#comments</comments>
		<pubDate>Tue, 05 May 2009 14:54:54 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective email content]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[Triggered Events]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1189</guid>
		<description><![CDATA[With spring in the air now, many people will begin their yearly routine of yard work and gardening.  Just as it takes a proper (and variable) combination of elements to germinate a seed, your email marketing also requires the right mixture for success.  I am referring to a strategy known as a drip [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Retouch Revisited</title>
		<link>http://blog.subscribermail.com/2009/03/11/retouch-revisited/</link>
		<comments>http://blog.subscribermail.com/2009/03/11/retouch-revisited/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 16:28:58 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[email strategy]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=742</guid>
		<description><![CDATA[As times become more difficult for many businesses, we see more and more pressure on Marketing to maximize both revenues and efficiency.  The days of Senior Management adhering to a “belief” that a particular marketing tactic was efficiently generating sales without “proof of life” are long gone.  And while Email Marketing typically falls [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>3 Simple Ways to Capture Data for Email Marketing Segmentation</title>
		<link>http://blog.subscribermail.com/2009/02/24/capturing-data-for-email-marketing-segmentation/</link>
		<comments>http://blog.subscribermail.com/2009/02/24/capturing-data-for-email-marketing-segmentation/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 15:03:12 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[email segmentation]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=639</guid>
		<description><![CDATA[In past blog posts I have addressed the need to make time for segmentation and how to identify key data fields that should be targeted for email marketing campaigns. The next logical step in this process is to actually capture the data you want to use. This is probably the most challenging effort for Marketers [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>5 Ways to Discover Key Data Fields for Email Marketing Segmentation</title>
		<link>http://blog.subscribermail.com/2009/02/09/uncover-key-data-fields-for-segmentation-success/</link>
		<comments>http://blog.subscribermail.com/2009/02/09/uncover-key-data-fields-for-segmentation-success/#comments</comments>
		<pubDate>Mon, 09 Feb 2009 14:49:58 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[Targeted email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=531</guid>
		<description><![CDATA[In my most recent post, Make Time for Segmentation, I emphasized the huge missed opportunities marketers allow by not properly segmenting their data for their email marketing campaigns.
But what if your data lacks the breadth and depth to even segment in the first place?
If your database consists solely of name and email address, you need [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Finding the Time for Email Marketing Segmentation</title>
		<link>http://blog.subscribermail.com/2009/01/26/make-time-for-segmentation/</link>
		<comments>http://blog.subscribermail.com/2009/01/26/make-time-for-segmentation/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 19:37:27 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[dynamic content]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[Geographic Segmentation]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=491</guid>
		<description><![CDATA[These days, it&#8217;s difficult for many email marketers to take time out of their busy schedules for any new endeavors. Oftentimes we get hung up on tactical efforts &#8211; just trying to get a message out on time &#8211; rather than the more important details that can make or break a campaign.
This is especially true [...]]]></description>
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		<slash:comments>1</slash:comments>
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