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	<title>Digital Spin by SubscriberMail &#187; Email Subject Lines</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Avoid the Subject Line Rut</title>
		<link>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/</link>
		<comments>http://blog.subscribermail.com/2009/10/28/avoid-the-subject-line-rut/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 14:23:18 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Relevant email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2095</guid>
		<description><![CDATA[As email recipients quickly scan their inboxes, seeing the right offer or incentive can lead them to pause just long enough to give your message a chance at being successful. It may seem strange to think about, but that split-second pause is a tremendous victory for your campaign.
The content most likely to catch recipients&#8217; interests [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Marketing Minute: Subject Line Special Characters</title>
		<link>http://blog.subscribermail.com/2009/10/15/email-marketing-minute-subject-line-special-characters/</link>
		<comments>http://blog.subscribermail.com/2009/10/15/email-marketing-minute-subject-line-special-characters/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 15:18:02 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Special Characters]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2062</guid>
		<description><![CDATA[Find out the correct way to utilize special characters in your email subject lines in the latest edition of the Email Marketing Minute!

 Tweet This Post]]></description>
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		<slash:comments>3</slash:comments>
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		<title>3 Ways to Avoid Landing Page Letdown</title>
		<link>http://blog.subscribermail.com/2009/08/05/3-ways-to-avoid-landing-page-letdown/</link>
		<comments>http://blog.subscribermail.com/2009/08/05/3-ways-to-avoid-landing-page-letdown/#comments</comments>
		<pubDate>Wed, 05 Aug 2009 15:22:33 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1663</guid>
		<description><![CDATA[While scanning through my daily emails a few weeks ago, I came across an enticing offer from Hotwire.com: “For you: $15.95 car rental in Chicago found by Hotwire”. Being a frequent business traveler to the Windy City, this deal seemed like a no-brainer, but in the back of my mind I was thinking: “Too good [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Email Marketing Minute: Email Review &#8211; The Container Store</title>
		<link>http://blog.subscribermail.com/2009/07/02/review-email-marketing-container-store/</link>
		<comments>http://blog.subscribermail.com/2009/07/02/review-email-marketing-container-store/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 14:00:27 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1514</guid>
		<description><![CDATA[Was The Container Store able to capture the moment in their Father&#8217;s Day email marketing campaign? Find out if they make Dad&#8217;s day, or things go up in smoke in the latest email review.
Be Sure To See How The Container Store Did in Part II &#8211; CLICK HERE

 Tweet This Post]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Over-Offering Underwhelming your Long-Time Customers?</title>
		<link>http://blog.subscribermail.com/2009/05/01/is-over-offering-underwhelming-your-long-time-customers/</link>
		<comments>http://blog.subscribermail.com/2009/05/01/is-over-offering-underwhelming-your-long-time-customers/#comments</comments>
		<pubDate>Fri, 01 May 2009 16:07:31 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Relationship Building]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1179</guid>
		<description><![CDATA[If you’re like me, your inbox seems to be overflowing with subject lines of promotions much like these pictured here (an actual snapshot of my emails received from Overstock.com). It has now become a daunting task to keep track of what the offer is, who is offering it and for how long.
Many companies in today’s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>You Made A Mistake: Is It Time To Act?</title>
		<link>http://blog.subscribermail.com/2009/04/02/you-made-a-mistake-is-it-time-to-act/</link>
		<comments>http://blog.subscribermail.com/2009/04/02/you-made-a-mistake-is-it-time-to-act/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 20:53:03 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Effective email content]]></category>
		<category><![CDATA[Email Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=984</guid>
		<description><![CDATA[
If you manage an email marketing program long enough, you&#8217;re bound to make a mistake at some point. As Forrest Gump would say, &#8220;It happens.&#8221;
Recently, I received email from two different senders, each of whom made a mistake that forced them to follow-up with a second email not long after. The two different approaches they [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Video: Marrying Your Subject Line and Message</title>
		<link>http://blog.subscribermail.com/2009/03/12/video-marrying-your-subject-line-and-message/</link>
		<comments>http://blog.subscribermail.com/2009/03/12/video-marrying-your-subject-line-and-message/#comments</comments>
		<pubDate>Thu, 12 Mar 2009 19:21:57 +0000</pubDate>
		<dc:creator>Drew Miller</dc:creator>
				<category><![CDATA[Email Marketing Video]]></category>
		<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[opt-in email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=806</guid>
		<description><![CDATA[When designing your creative for your email marketing messages it is important to keep in mind your subject line and main call to action. Learn where three companies missed out and easy fixes to stay relevant to your reader.

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/03/12/video-marrying-your-subject-line-and-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Minute: Email Review &#8211; Talbots</title>
		<link>http://blog.subscribermail.com/2009/02/17/review-email-marketing-talbots/</link>
		<comments>http://blog.subscribermail.com/2009/02/17/review-email-marketing-talbots/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 16:01:12 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Reviews]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=628</guid>
		<description><![CDATA[Email marketers use Valentine&#8217;s Day promotions to help shoppers in their quest to find the perfect gift, but sometimes these emails don&#8217;t send the right message. Find out how Talbots does in the latest Email Marketing Minute!

 Tweet This Post]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/02/17/review-email-marketing-talbots/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing &#8211; 5 Subject Line Tips</title>
		<link>http://blog.subscribermail.com/2009/02/16/email-marketing-5-subject-line-tips/</link>
		<comments>http://blog.subscribermail.com/2009/02/16/email-marketing-5-subject-line-tips/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 12:56:25 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=602</guid>
		<description><![CDATA[Ask any email marketing professional and they will tell you deliverability is key to your email success.  Your message has to make it to the inbox before your audience can read it.  Once delivered however you need to have your message cut through the other noise in people’s inbox these days.  How [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Character of Your Subject Lines</title>
		<link>http://blog.subscribermail.com/2008/12/30/the-character-of-your-subject-lines/</link>
		<comments>http://blog.subscribermail.com/2008/12/30/the-character-of-your-subject-lines/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 22:52:19 +0000</pubDate>
		<dc:creator>Rob Ropars</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email Creative]]></category>
		<category><![CDATA[Email Subject Lines]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=434</guid>
		<description><![CDATA[I wanted to share a quick tip I recently discovered while assisting a client.  Their issue?  When deploying an email to their list, the subject line truncated at an initial quote mark.  The quoted item and several words after it were gone.
As it turns out, some email clients/servers apparently use the quote mark as a [...]]]></description>
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		<slash:comments>0</slash:comments>
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