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	<title>Digital Spin by SubscriberMail &#187; Email testing</title>
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	<link>http://blog.subscribermail.com</link>
	<description>Your source for email marketing best practices, digital marketing and social media strategy.</description>
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		<title>Finding A Combination For Success</title>
		<link>http://blog.subscribermail.com/2010/02/11/finding-a-combination-for-success/</link>
		<comments>http://blog.subscribermail.com/2010/02/11/finding-a-combination-for-success/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 21:28:06 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=2212</guid>
		<description><![CDATA[We were recently asked to weigh in on a relatively new and untested email program that a client was considering using us to implement.  At the client’s request our initial discussions focused largely on the email message and more specifically on the proposed design including creative and copy.  In tandem with these conversation however was [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Getting The Most From Re-Touch Efforts</title>
		<link>http://blog.subscribermail.com/2009/07/15/getting-the-most-from-re-touch-efforts/</link>
		<comments>http://blog.subscribermail.com/2009/07/15/getting-the-most-from-re-touch-efforts/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 14:31:26 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email re-send]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1566</guid>
		<description><![CDATA[Several months ago I wrote a post about Re-Touch Efforts and Seeing Positive Results.  In it I noted some unexpected success with re-mailing the exact same offer to individuals who neither opened nor clicked the original email they received three to four days earlier.  What was surprising to me at the time was the fact [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Retouch Efforts See Positive Results</title>
		<link>http://blog.subscribermail.com/2009/04/13/retouch-efforts-see-positive-results/</link>
		<comments>http://blog.subscribermail.com/2009/04/13/retouch-efforts-see-positive-results/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 17:23:05 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email testing]]></category>
		<category><![CDATA[Relevant email marketing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=1066</guid>
		<description><![CDATA[Several weeks ago I wrote about specific retouch strategies and their potential effectiveness in driving revenues.  Since that time we’ve had a real-world opportunity to test retouch efforts to recipients who neither opened nor clicked on the initial promotional offer.    While the objective of the initial effort was to capture more [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Panning For Inbox Gold</title>
		<link>http://blog.subscribermail.com/2009/04/01/panning-for-inbox-gold/</link>
		<comments>http://blog.subscribermail.com/2009/04/01/panning-for-inbox-gold/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 16:19:46 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Email List Management]]></category>
		<category><![CDATA[email strategy]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=969</guid>
		<description><![CDATA[It is pretty typical for companies to use a functioning but not monitored email address as their “from name” in an email marketing strategy.  Examples of this are the common “info@” or “sales@ “ structure.   If a company has a large list or sends frequent mailings it is possible that this inbox [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retouch Revisited</title>
		<link>http://blog.subscribermail.com/2009/03/11/retouch-revisited/</link>
		<comments>http://blog.subscribermail.com/2009/03/11/retouch-revisited/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 16:28:58 +0000</pubDate>
		<dc:creator>Bill Leming</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[email segmentation]]></category>
		<category><![CDATA[email strategy]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=742</guid>
		<description><![CDATA[As times become more difficult for many businesses, we see more and more pressure on Marketing to maximize both revenues and efficiency.  The days of Senior Management adhering to a “belief” that a particular marketing tactic was efficiently generating sales without “proof of life” are long gone.  And while Email Marketing typically falls [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Clean As You Go</title>
		<link>http://blog.subscribermail.com/2009/03/09/clean-as-you-go/</link>
		<comments>http://blog.subscribermail.com/2009/03/09/clean-as-you-go/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 16:48:47 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email List Management]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[email list building]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=724</guid>
		<description><![CDATA[
Email newsletter sign-up&#8230; triggered welcome message&#8230; hard bounced email.  What just happened? The cause is most likely an email address input error by the user. Anyone who has been involved in email marketing has probably seen typos in their database, the question is what did you do to correct/prevent it?
Now this topic is not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Testing From a Different Perspective</title>
		<link>http://blog.subscribermail.com/2009/02/18/testing-from-a-different-perspective/</link>
		<comments>http://blog.subscribermail.com/2009/02/18/testing-from-a-different-perspective/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 14:00:36 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=610</guid>
		<description><![CDATA[Does your email testing checklist look something like this?
1) Images displaying properly? √
2) Links working? √
3) Corresponding landing pages working properly? √
4) Unsubscribe link working? √
5) Forward to friend working? √
This type of testing is enough to cover the basics; display and function. However, when testing a message that you created it&#8217;s difficult to assess [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/02/18/testing-from-a-different-perspective/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email Marketing &#8211; 5 Subject Line Tips</title>
		<link>http://blog.subscribermail.com/2009/02/16/email-marketing-5-subject-line-tips/</link>
		<comments>http://blog.subscribermail.com/2009/02/16/email-marketing-5-subject-line-tips/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 12:56:25 +0000</pubDate>
		<dc:creator>George Palatine</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Effective Email Strategy]]></category>
		<category><![CDATA[Email best practices]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email Subject Lines]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=602</guid>
		<description><![CDATA[Ask any email marketing professional and they will tell you deliverability is key to your email success.  Your message has to make it to the inbox before your audience can read it.  Once delivered however you need to have your message cut through the other noise in people’s inbox these days.  How [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2009/02/16/email-marketing-5-subject-line-tips/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Self-inflicted Brand Damage</title>
		<link>http://blog.subscribermail.com/2008/12/17/self-inflicted-brand-damage/</link>
		<comments>http://blog.subscribermail.com/2008/12/17/self-inflicted-brand-damage/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 14:28:59 +0000</pubDate>
		<dc:creator>Dave McCue</dc:creator>
				<category><![CDATA[Email Marketing Best Practices]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Email testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=326</guid>
		<description><![CDATA[I use Hotmail for my personal email account, and usually don&#8217;t have any issues. For the past week or so, however, a rogue advertisement for LG Electronics has been terrorizing me as I try to navigate the MSN site. Without provocation, I&#8217;ll be taken to a page that is completely blank save for a small LG [...]]]></description>
		<wfw:commentRss>http://blog.subscribermail.com/2008/12/17/self-inflicted-brand-damage/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Email is The New Peoria</title>
		<link>http://blog.subscribermail.com/2008/12/11/email-is-the-new-peoria/</link>
		<comments>http://blog.subscribermail.com/2008/12/11/email-is-the-new-peoria/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 02:00:21 +0000</pubDate>
		<dc:creator>Jordan Ayan</dc:creator>
				<category><![CDATA[Email Marketing Statistics]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Email testing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing testing]]></category>

		<guid isPermaLink="false">http://blog.subscribermail.com/?p=86</guid>
		<description><![CDATA[
	
	Will it Play in Peoria

In years past, prior to the launch of a major nationwide promotion, advertisers (usually packaged goods firms), would often test the promos in Peoria.  In fact it is considered the test market capital of the world.  Email is the New Peoria, only it is cheaper, and much more accessible. [...]]]></description>
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		<slash:comments>0</slash:comments>
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